Mews Launches Five New Products and Reframes as Hospitality OS at Unfold 2026, Citing 476% ROI
💻 In 2026, Amsterdam's Unfold event saw Mews unveil five new products, transforming into a hospitality operating system with a 476% ROI in three years. Mews integrated SiteMinder's distribution engine and a Mews-Uber collaboration, estimating $50 per guest on transportation. Google's new Universal Commerce Protocol reclassifies hotel booking as retail, potentially reducing hotel control. Orea Hotels in the Czech Republic increased direct bookings to 60% of revenue through focused brand investment and technology. U.S. hotel profits are robust, with Q1 ADR up 6%, yet Q2-Q4 RevPAR may decline by 1.3%.
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