One year after U.S. Travel’s Commission on Seamless and Secure Travel released its landmark report, the U.S. Travel Association today highlighted meaningful progress in modernizing America’s travel system—while warning that certain policy proposals, including a $250 "visa integrity fee” and expanded social media screening requirements for visa waiver travelers, could undermine recent gains and weaken U.S. competitiveness.
After several years of post-pandemic reset, the hospitality and leisure dealmaking sector is settling into a new rhythm. Growth is no longer about adding scale alone, but about how well companies can connect experiences, customer data and loyalty across their portfolios. The assets attracting the most interest are those designed to work together.
The U.S. hotel industry reported positive year-over-year comparisons, according to CoStar’s latest data through 14 February. CoStar is a global leading provider of online real estate marketplaces, information and analytics in the property markets.
For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’ picked up from the Italian language. The Mille Club’s premise is that guests at this level are looking for an incredible experience rather than mere accommodations. Instead, hoteliers’ offerings compete for guests independent of location, making comp sets typically geographically derived moot. With great rate comes great expectations…
Recruitment is a race in hospitality. There’s urgency in filling open roles—especially when guest expectations remain high and operations never pause. When you have openings in certain roles, you risk revenue. Take a Sales Manager vacancy – who is handling that role’s book of business? Who is filling the rooms that Sales Manager would have filled?
🏠 Feb 23, 2026: Global hotel brands like Marriott and Hilton are strategically entering the residential-style accommodation market to compete with platforms like Airbnb. Increasing demand for multigenerational travel and extended stays is driving the shift. These brands offer apartment-like products combining home comforts with hotel services. Hotels aim to capture Airbnb's market by providing similar flexibility with reliable services. Airbnb faces pressure as quarterly profits decline amidst intensifying competition.
🛫 Feb 23, 2026, Expedia highlights AI as a competitive risk in its filing. Generative and agentic AI could transform travel booking, affecting consumer behavior and competition. Expedia invests in AI to maintain visibility and strengthen operations. New AI-native competitors may emerge, and platform visibility becomes crucial. AI scraping threatens proprietary data, while liability concerns arise. Internal AI boosts property onboarding and advertising, but consumer-facing AI tools are still developing.
🛬 Feb 23, 2026: The U.S. experienced a 6% drop in foreign visitors last year, with a further 4.8% decline in January. New visa fees and stricter border policies are contributing factors. Canadian visitor numbers fell 28%, affecting states like Florida. An estimated 11 million fewer visitors caused substantial economic loss. Summer bookings from Europe show double-digit declines. While events like the FIFA World Cup might help, long-term recovery is uncertain due to political and pricing issues.