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HVS Europe Hotel Transactions Bulletin – Week Ending 13 February 2026

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  • 17 February 2026
French owner-operator Dunamis Hospitality, together with French investment firm Eternam, has acquired a portfolio of nine budget hotels (630 rooms) in the north west of France. The transaction was structured as a club deal through a French Professional Private Equity Fund (FPCI). The properties are primarily operated under the Ibis Budget and Ibis Styles brands and are located in the Normandy and Hauts-de-France regions (Deauville, Cabourg, Le Havre, Rouen, Fécamp, Abbeville, Berck-sur-Mer, Le Tréport). Dunamis and Eternam plan to renovate the hotels to enhance both the customer experience and energy performance.
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HSMAI Announces 2026 Recipients of the Robert A. Gilbert Award for Career Achievement in Commercial Strategy

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  • 17 February 2026
Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the 2026 recipients of the Robert A. Gilbert Award for Career Achievement in Commercial Strategy, honoring leaders whose careers have shaped hospitality sales, marketing, distribution, and revenue optimization through enduring leadership, innovation, and advocacy across the commercial disciplines.
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Cocoon & Eckelmann Hotels move entire portfolio to Apaleo ahead of 2026 expansion

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  • 17 February 2026
Cocoon & Eckelmann Hotels, the Munich-based lifestyle hotel group, today announced it will fully migrate its combined portfolio to Apaleo’s open and API-first property management platform.
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Why Labour Cost Pressures Are Outsmarting Hotel Planning – And What Smart Operators Are Doing Differently

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  • 17 February 2026
Labour costs are rising faster than revenue in many markets, and hotel operators are being squeezed. From statutory wage increases and national insurance obligations to evolving overtime rules and inflationary pressures, the cost of maintaining staff is becoming a structural business challenge.
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RobosizeME Appoints Hospitality Technology Veteran Mike Kistner as Chief of Staff

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  • 17 February 2026
RobosizeME, a leading provider of workflow automation solutions purpose‑built for hotel groups, today announced the appointment of Mike Kistner as Chief of Staff. The addition of the seasoned hospitality technology executive reinforces the company’s commitment to operational excellence and strategic growth as demand increases for automation across hotel operations.
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80% of hospitality recruiters say graduates are missing out on job offers because they’re not ready for the world of work

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  • 17 February 2026
New research shows the majority of recruiters in the hospitality industry believe that graduates are missing out on job offers because of a lack of professional maturity and work readiness. A further fifth believe graduates are ‘work shy’ and ‘lack self-awareness’ when they try to join the workplace.
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Luxury hospitality moves toward quiet, understated experiences

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  • 17 February 2026
🗺 Feb 17, 2026, affluent travelers favor authenticity, discretion, and local immersion over opulence in luxury hospitality. Research shows a shift toward "quiet luxury" with seamless service, local culture integration, and experiential offerings. Preferences include secluded locations, minimalist design, and invisible technology. Hotels focus on understated quality, personalized service, and authentic experiences. The trend signifies evolving guest expectations and a redefined luxury definition. Source: EHL.
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Cloudbeds’ growth signals shifting priorities in hotel technology

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  • 17 February 2026
📈 Feb 17, 2026, Cloudbeds reached over $50 million in annual recurring revenue, expanding from $10 million by becoming an all-in-one hospitality tech platform. The demand for simpler tech stacks and fintech integrations is driving this growth. Hotels favor unified systems for PMS, distribution, payments, and guest management. Global scalability and embedded payments are crucial for operational efficiency and revenue. Strong tech ecosystems enhance channel management, pricing, and guest strategies, making modern tech investment essential for competitiveness.
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TikTok publishes new guide for effective promotions

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  • 17 February 2026
📹 Feb 17, 2026: The TikTok SMB Creative Playbook reveals short-form video as a key marketing strategy for hotels. Authentic content and storytelling on TikTok enhance guest engagement and brand visibility. Key takeaways include using vertical videos, continuous creative testing, and community engagement. Hotels can leverage this low-cost platform to boost bookings and guest loyalty. The playbook emphasizes TikTok as a discovery engine, reshaping how travelers find and connect with hotels.
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Booking.com delists German Hilton hotels over Iranian political sanctions

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  • 17 February 2026
💸 Booking.com removed two Hilton hotels in Germany on Feb 17, 2026, due to ownership links to an Iranian banker under UK sanctions. Though the owner isn’t sanctioned by the EU or Germany, hundreds of bookings were canceled. Other platforms still list these hotels. This scenario highlights the impact of geopolitical affiliations and ownership scrutiny on hotel distribution and revenue.
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