Consumers to Increase Spending on Fresh Produce Despite Inflation, NielsenIQ Reports 33% Intent to Spend More
🍎 In September 2025, NielsenIQ reported that 48% of consumers were cooking more at home due to inflation, a 2% increase since January. Fresh produce spending is set to rise with 33% planning increased outlays. Fresh fruits dominate with 87% of category sales, and vegetables at 83%. Fresh green bean sales grew 3.4%, despite being pricier. Price shifts: fresh fruit down 0.7%, vegetables up 1.3%. Unique produce sales soared: figs up 12%, kiwis 36%, and Cosmic Crisp apples 53%.
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