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The Columns from our Hospitality Newsletter

37 posts

Every week we send out our newsletter to hundreds of thousands of hoteliers around the world. And our unique columnists publish their column. They are being republished here. Subscribe to the newsletter here: https://www.10minutes.news/#subscribe

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  • 2 min

Are we there yet?Ah…..not even close.

  • 10minhotel
  • 6 September 2025
It’s truly remarkable, the collective pat on the back our industry often gives itself for “mastering” distribution. This quiet satisfaction that we’ve somehow reached the holy grail of digital capability,…
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  • 1 min

Hand over your documents (and maybe your soul, too)

  • 10minhotel
  • 6 September 2025
Have you ever watched a hotel receptionist scanning your passport and wondered: “Right, but where exactly does this stuff end up?” I have. Always. Then I usually get distracted by…
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  • 2 min

That (doesn’t) stink!

  • 10minhotel
  • 30 August 2025
The big announcement from Homeland Security: the dreaded “shoes off” rule at U.S. airports is finally, mercifully, being put out to pasture. For the first time in nearly two decades,…
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  • 2 min

What is the problem?

  • 10minhotel
  • 23 August 2025
Ready for some joy? You land after a long-haul flight, muscles aching, brain fuzzy, all you want is to get rolling in your pre-booked, pre-checked in rental car. You picture…
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  • 1 min

Trappist Porn, Agentic AI, and the Return of Invisible SEO

  • 10minhotel
  • 16 August 2025
Year of Our Lord 1999. Setting: a hotel run by Trappist monks. The website was an HTML liturgy: silence, hospitality and… keyword stuffing. Initiated into the sacred nonsense, I would…
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  • 2 min

Shafted

  • 10minhotel
  • 16 August 2025
A curious war is a foot, one fought not with bullets, but with lobbying dollars and legislative ink. It’s a conflict being waged against individuals who have made one of…
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  • 2 min

Overtourism or Under-vacationed?

  • 10minhotel
  • 26 July 2025
I must admire the optimism. These campaigns urging travelers to explore the ‘other 99%’ of a country, to get off the beaten path and discover some hidden gem. It’s a…
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  • 2 min

Hands Up!

  • 10minhotel
  • 12 July 2025
Hands up! That’s the collective sigh, the admission of “we give up” from certain corners of our industry when it comes to the most fundamental interaction with our guests: check-in.…
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  • 1 min

Think Default™: From Genius to Emoji, Without Even Noticing

  • 10minhotel
  • 5 July 2025
Remember when Apple was cool?“Think Different,” they used to say—and they meant it. Black-and-white commercials, copywriting that gave even seasoned Wieden+Kennedy creatives chills, and that thrilling sense that the world…
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  • 2 min

Saboteurs!

  • 10minhotel
  • 5 July 2025
It’s a disturbing problem I see everywhere: the lack of discipline in our industry’s technology adoption. Promising programs, initiatives meant to propel us forward, get systematically undermined by ill-considered decisions.…
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