Barceló acquires 80% stake in Rusticae, expanding in rural tourism
💸 Founded in 1996, Rusticae manages 210 properties in Spain, Portugal, Morocco, Andorra, and Italy, focusing on upscale rural tourism. Barceló's acquisition marks a strategic expansion into this niche. CEO Sara Sánchez retains 20% ownership, continuing leadership as founders Carlota Mateos and Isabel Llorens step down. Barceló reported a €7.5 billion turnover in 2024, a 56% net profit increase, and debt elimination. Rusticae emphasizes sustainability and cultural tourism, offering over 100 local experiences.
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