CSR and Sustainability

✈️ EcoCeres and British Airways signed a multi-year deal to supply sustainable aviation fuel (SAF) to reduce carbon emissions by approximately 400,000 metric tonnes. This equates to flying 240,000 passengers between London and New York. EcoCeres will use 100% waste-based biomass feedstock. By 2030, British Airways aims to power 10% of flights with SAF. In 2024, SAF comprised 2.7% of their fuel use, contributing to a 13% reduction in carbon intensity since 2019.

🍳 Korean fine-dining restaurant Shia in Washington, D.C., aims to go plastic-free since November 2024. Over seven months, they eliminated 229-351 kg of plastic waste. The report, in partnership with OpenTable, suggests alternatives like muslin fabric, beeswax, and reusable containers. Transition costs are initially higher but decrease over time. Shia plans to release a financial report after one year to inspire sustainable practices across the restaurant industry.

☀️ Groupe GM collaborates with Hei Poa to launch a luxurious sun care line, featuring SPF 50 products. 🌊 Available in 40ml, these items use up to 96% natural-origin ingredients, including Monoi oil. Offering UVA/UVB protection and 24-hour hydration, the line is perfect for pregnancy and nourishes skin and hair. 🌿 Sustainable packaging aligns with Groupe GM's Care About Earth initiative, ensuring an environmentally responsible approach to skincare.

📈 Who? Nicolò Rolle, CCO of Lybra Tech (Zucchetti Group), questions the sustainability practices in the hotel industry. What? He highlights issues like "eco-branding" and the need for operational changes over mere certifications. How? By adopting energy and water efficiency, minimizing food waste, smarter staffing, and ethical procurement. Why? To ensure sustainability is integral to operations rather than just a marketing tactic. Challenges include short-term focus, fragmented tech, and transparency fears.

✈️ Since 1 June 2025, Lufthansa Group partners with Airbus to implement the 'Sustainable Corporate Value Fare' for all employee flights within Germany. This initiative allows Airbus to offset up to 30% of CO₂ emissions using Sustainable Aviation Fuel (SAF). This collaboration, which began in early 2024, aims to enhance sustainability in business travel. Lufthansa Group offers various options, including SAF bulk deals, to help companies invest in sustainable aviation.

🌎 Jun 27, 2025, Meliá Hotels International was recognized as the most sustainable hotel company in Europe and second globally by TIME and Statista's 2025 sustainability index. Evaluated against over 5,000 global companies through 20+ ESG benchmarks, Meliá stands among the top 20 Spanish firms. It also ranks as the 3rd most sustainable tourism brand globally per S&P Global and leads Merco's ESG ranking in Spain, emphasizing its comprehensive integration of sustainability in operations.

🏨 Raines to open The Lantern Hotel Columbia, a 59-key boutique hotel in Columbia, South Carolina, by Fall 2025. Located in the Vista neighborhood near the University of South Carolina, the hotel will reuse The Columbia Central Fire Station. Kevin Johnson, a USC alumnus, will design the restaurant, Ladder 13. The project partners with USC’s hospitality program and CarolinaLIFE, providing career paths for students with disabilities. The Lantern Rock Hill will open in Fall 2026.

📊 November 2023, SilverDoor launches a free Carbon Calculator covering 20,000 units across 27 countries. Demand for sustainability data rises, with clients prioritizing accommodations offering carbon emissions reporting. The tool helps analyze carbon footprints, comparing emissions from serviced apartments versus hotels using Cornell's Benchmarking Index. Clients can view CO2e data, explore savings, and assess sustainability features. Siân Ellis, Sustainable Procurement Lead, highlights emissions data as vital for Scope 3 reporting and business operations.

📈 Amadeus and the World Sustainable Hospitality Alliance are expanding their Employability Program to boost youth employment. Starting April, 200 young people in Bengaluru, Mumbai, Pune, and Delhi will benefit from skills training. The program, active also in Egypt and Sri Lanka, has already impacted over 6,000 graduates. Amadeus provides financial support and mentoring. This collaborative initiative aims to dismantle employment barriers, especially for women, and promote inclusivity in the hospitality sector.