CSR and Sustainability

📰 In 2025, Los Angeles faced devastating wildfires, prompting Marriott International to take action. Partnering with American Express and the Hospitality Training Academy, Marriott launched a 10-week Emergency Meals Program, distributing nearly 12,000 meals to Pasadena and Altadena residents. They provided over $245,000 in relief and $1M in donations to LAUSD. In May, JW Marriott L.A. LIVE hosted events for 400 unhoused students and 150 foster youth, supported by partners like JPMorganChase.

🏨 Accor and Kylian Mbappé's charity, Inspired By KM, launched "Ibis Unlocked," an employment program for youth not in education or work. This initiative targets Brazil, France, Morocco, and Thailand, offering training and professional opportunities at ibis hotels. By 2030, Accor aims to support 20,000 individuals. Starting autumn 2026, the program expands with an educational week in Brazil. Accor operates 2,500+ ibis hotels in 82 countries.

📈 Accor and footballer Kylian Mbappé's charity Inspired By KM launched the "Ibis Unlocked" employment program targeting young people not in education, employment, or training. Planned for Brazil, France, Morocco, and Thailand, the initiative offers training pathways using practical work experience and 15 digital modules. Accor's sustainability roadmap aims to support 20,000 people by 2030. The program expands post-autumn 2026, with an educational networking week in Brazil. Accor operates over 2,500 Ibis venues globally.

🍇 In Africa, Minor Hotels partners with Saving the Wild to serve three 'Saving the Wild' wines at their properties, supporting wildlife conservation. These wines, produced by Hoopenburg Wine Estate in South Africa, include a Cabernet/Merlot, Sauvignon Blanc, and Rosé, each with labels featuring endangered species. Proceeds aid Saving the Wild's advocacy for stronger wildlife protection laws. The initiative's impact has inspired a feature film by Margot Robbie's LuckyChap Entertainment, with production starting in South Africa once casting is finalized.

💰 Accor and Inspired By KM launched "ibis unlocked" to help NEET youth in Brazil, France, Morocco, and Thailand regain confidence and skills through digital modules on WhatsApp and vocational training. Nearly one in five young people worldwide are NEET. By 2030, Accor aims to support and certify 20,000 people for employment. An educational week in Brazil is planned for autumn 2026. The initiative is part of Accor's broader social mobility commitment and sustainable development roadmap.

🌍 On 8 June, The Long Run (TLR) and the Asia Pacific Outdoor Lodging Association (APOLA) signed an MOU to enhance sustainable outdoor lodging in Asia Pacific. APOLA represents a sector growing at 15% annually in the region, compared to 11% globally. The partnership focuses on events, knowledge exchange, and sustainable development. A regional meeting will occur from 15-17 June at Cardamom Tented Camp, Cambodia. The collaboration seeks to improve sustainability practices for outdoor lodgings.

🏠 Wyboston Lakes Resort, 40 minutes from London, achieved B Corp Certification, becoming one of the few UK organizations verified for social and environmental standards by B Lab. The assessment took over a year, requiring 80 points; Wyboston scored 92.4. CEO Steve Jones praised the team's commitment to ethical business practices, emphasizing investment in staff, reduced environmental impact, and community contributions. This certification underscores their longstanding dedication to responsible business.