CSR and Sustainability

📈 In 2025, Bob W expanded by opening 10 new European locations, achieving a 69% reduction in carbon emissions per guest night compared to Europe’s average. Total emissions decreased by over 9%, and emissions per guest night fell 31%. A typical Bob W stay emits 3.78 kg CO₂e per night versus 12 kg CO₂e in typical European hotels. Since 2021, they’ve offset 1,979 tCO₂e through carbon credits. Bob W manages 100+ assets with an average stay of 2.68 nights.

🌳 Travelers seeking eco-friendly hotels can start by checking for certifications like Green Key, EarthCheck, or EU Ecolabel, which assess environmental and social sustainability. Beyond certifications, look for hotels communicating efforts in reducing single-use plastics, water conservation, and community engagement. Guest reviews often reveal practical sustainability details. Remember, sustainable practices vary widely depending on location and hotel type, from city hotels to remote eco-retreats, emphasizing informed choices over seeking perfection.

📦 From packaging to usage, a company innovated its CSR strategy by reviewing its product portfolio to increase recyclability and reduce plastic use. A fully mono-material pump was designed to enhance recycling, and post-consumer recycled plastic usage in packaging was gradually increased across brands. The luxury sector is shifting towards elegant, sustainable solutions, with perceptions evolving to see dispensers as sophisticated rather than a compromise, aligning environmental sustainability with operational efficiency in hospitality.

🛌 In the hospitality industry, wellness programs increasingly blur lines between genuine wellness and marketing ploys. IV therapy, priced at hundreds of dollars for a 30-minute session, and "young blood therapy" are marketed as wellness solutions, although they often act as expensive compensations. Equinox Hotels stands out as authentically aligned with high-performance living. The industry faces a choice: genuine wellness experiences or overpriced offerings that exploit insecurities while posing mental health risks.

Luxury Ecuadorian hacienda owned by National Assembly President Niels Olsen selects Influence Society for a full-service digital marketing partnership. PARIS, 12 May, 2026 – Influence Society, a leading digital marketing…

📍 In 2021, von Hoesslin joined AccorInvest in Munich as COO for Central Europe, managing Novotel, Mercure, and ibis hotels in Germany, Austria, and Switzerland. AccorInvest rebranded to Essendi in 2025, focusing on economy and midscale segments with projects like Novotel Zurich Airport's renovation and EV charging rollout. Steigenberger Hotels GmbH reported €63 million EBITDA in 2025, with 118 hotels under H Rewards' 300-million member loyalty platform. Von Hoesslin's focus includes performance consolidation, international expansion, and sustainability.

🌳 Hospitality contributes 15% of the UK’s greenhouse emissions, urging hotels and B&Bs to implement sustainability measures. By 2050, the UK government aims for Net Zero. According to booking.com, 87% of travelers seek sustainable travel options. LED lighting can reduce costs by up to 70%. The hospitality industry wastes 920,000 tonnes of food annually, while food waste tools and local sourcing are recommended. McKinsey reports 64% of people are willing to pay more for sustainable tourism.