CSR and Sustainability

🏨 Hotels are increasingly focusing on sustainability to influence guest decisions. However, just implementing eco-friendly measures isn't enough; effectively communicating these efforts is crucial. The key is storytelling—translating raw data into relatable narratives. Examples include comparing waste reduction to tangible items like elephants or Olympic pools. Digital touch-points and visible sustainability cues enhance guest experience, fostering loyalty and word-of-mouth promotion. This approach not only benefits the environment but also provides commercial advantages in a competitive market.

📢 HOSPA is hosting The Great Green Balloon Debate on May 12th at The Clermont London, Charing Cross. The event features discussions on hospitality and sustainability in the newly refurbished ballroom. This has become a popular annual gathering, known for its engaging approach to sustainability issues in the hospitality sector.

💸 Travel Forward, previously known as The Travel Foundation, is calling for unified efforts to address climate and visitor pressures. Led by Chair Megan Morikawa, the NGO has introduced Travel Forward Connect, a collaborative community for practical solutions. The organization emphasizes finance access, supporting initiatives like the Destination Climate RiskScan report. Supported by Holiday Extras, Rise and Shine and Partners, and Four Communications, Travel Forward continues to operate legally in the UK while adopting its new identity.

🍱 Last week's webinar highlighted a two-year study by BITE and Datassential on sustainable eating. 75% of consumers already eat sustainably, up 7% from last year, with 42% planning to increase this practice. Gen Z significantly influences this trend, with 53% recommending sustainable eating. However, only 62% of foodservice operators offer sustainable options, down 5% from last year. Onsite operators lead with 71% menuing sustainable choices, compared to 56% in full-service and 51% in limited-service restaurants.

💰 May 4, 2026, Bangkok: At the TDM Global Summit, industry leaders highlight sustainability's growing role in MICE. Hotels must now provide emissions reports and ESG compliance to access lucrative corporate bookings. Recognized sustainability certifications offer a competitive edge, impacting revenue through carbon-calculated and zero emissions events. Operational savings from energy efficiency and waste reduction bolster margins. Destination competitiveness hinges on clear sustainability standards. Hotels are evolving from sustainability to regeneration, meeting multinational firms' expectations.

🚿 Tork, an Essity brand leader in hygiene, launched a new "Washroom Guide" for pubs, restaurants, and hotels. Research reveals that 73% of people avoid washrooms after a bad experience, impacting business. Key recommendations include inclusive hygiene features like dispensers (67%), privacy (63%), and disposal bins (60%). Sustainability is prioritized by 67% of users, with actions like recycling and responsible sourcing. Supporting cleaning staff with data-driven solutions and ergonomic products enhances efficiency and customer satisfaction.