CSR and Sustainability - 10 Minutes News for Hoteliers - Page 10

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GCSTIMES Achieves FSC Chain of Custody Certification, Prioritizes Sustainable Materials for Hospitality Industry Products

🌳 Established in 1993, the Forest Stewardship Council (FSC) promotes sustainable forest management globally. It ensures responsible wood sourcing through two main certifications: Forest Management and Chain of Custody (CoC). As a prominent green benchmark, it supports industries like hospitality, furniture, and packaging. GCSTIMES, FSC® C148965 certified, prioritizes FSC materials, enhancing supply chain transparency and supporting sustainability goals.

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Lynette Montoya Advocates for Greater Diversity in Hotel Investment as CEO of Latino Hotel Association

🏨 Lynette Montoya, CEO of the Latino Hotel Association, sold The St. Anthony Hotel in San Antonio and worked with John Q Hammons. Mentored by Dorraine Lallani, she navigated a male-dominated industry. In 2025, women in C-suite roles were still underrepresented. She advocates for increasing diversity and Latino ownership in hospitality. Looking to 2026, Montoya believes diversity and inclusion will remain challenging, emphasizing the importance of advocacy and education in the hotel investment sector.

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American Hotel & Lodging Association Applauds Launch of Combating Human Trafficking Congressional Caucus to Enhance Prevention Efforts

🚨 The American Hotel & Lodging Association (AHLA) announced the formation of the Combating Human Trafficking Congressional Caucus in Washington, D.C., signaling a commitment to addressing this urgent crime. Co-chaired by Representatives David Valadao (R-CA), Laurel Lee (R-FL), Troy Carter (D-LA), and Lucy McBath (D-GA), the caucus aims to enhance prevention and support for survivors. AHLA's No Room for Trafficking initiative highlights the hotel's industry role in training employees and supporting survivors.

S4BT Partners with SQUAKE to Offer Integrated CO₂ Emissions Measurement and Reduction Solutions Across Travel Expenses

📈 S4BT partners with SQUAKE to measure and reduce CO₂ emissions across expense categories like hotels and travel. This collaboration integrates reporting and data visualization to help Procurement, Travel, and CSR departments. Hugo Vicherat emphasizes the importance of reliable data for CSR policies. The approach uses existing standards like France's ADEME. Instead of creating new standards, S4BT leverages existing ones, marking a shift towards management-driven strategies.

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Point A Hotels Achieves Silver Accreditation from Green Tourism for Sustainability Across UK and Ireland Properties

📍 In February 2026, Point A Hotels achieved Silver accreditation from Green Tourism across its UK and Ireland properties, excluding Liberties and St Andrew Square. The accreditation highlights their commitment to sustainability by meeting criteria in environmental, social, and operational areas. This aligns with trends showing a 9% booking increase for eco-certified hotels and that 70% of travelers may pay more for sustainable stays. Point A's efforts reflect an ongoing commitment to sustainable hospitality practices.

Point A Hotels Achieves Silver Accreditation from Green Tourism for Sustainability Across UK and Ireland Properties

📈 In February 2026, Point A Hotels secured Silver accreditation from Green Tourism for all UK and Ireland locations, except Liberties and St Andrew Square. This certification highlights their commitment to sustainability through initiatives like solar energy and BREEAM certifications. With eco-certification driving a 9% booking increase on booking.com, 70% of travelers are willing to pay more for sustainable stays. This milestone enhances Point A’s sustainability journey, with plans to certify new properties later this year.

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GCSTIMES Targets 42% Reduction in Scope 1 and 2 Emissions by 2030, Aiming for Carbon Neutrality by 2050

🌎 GCSTIMES targets a 42% reduction in Scope 1 and 2 emissions by 2030 and aims for carbon neutrality by 2050, reflecting its commitment to climate action. The organization uses a verified carbon accounting system for Scope 1, 2, and 3 emissions, adhering to ISO 14064 standards. Product carbon footprints are assessed and shared with customers, supporting their Scope 3 emissions management. More sustainable initiatives can be found on their website: www.gcstimes.com/sustainability.

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Deborah Herman, Former President of Fabric Innovations, Remembered for Her Leadership and Philanthropy in Hospitality Industry

📃 Deborah Herman passed away in Coral Gables, Florida, leaving behind a remarkable legacy in hospitality. As president of Fabric Innovations, she was recognized for her leadership, receiving the NEWH Icon of Industry award in 2015. She contributed over $130,000 to NEWH scholarships and was involved with the Cornell Hospitality Advisory Board. A celebration of her life is scheduled for March 24th at the Ritz-Carlton Coconut Grove.

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Andrew Jones Appointed Chair of PATA Foundation's Board to Guide Sustainable Tourism Growth After COVID-19 Hiatus

🌏 Andrew Jones, formerly Vice Chair, is now Chair of PATA Foundation, which donated over USD 1.3 million to human capital development in 38 destinations since 1984. PATA, a US charity, promotes sustainable tourism in Asia Pacific. Founded in 1996, Jones’ Sanctuary Resorts focuses on sustainable tourism. Simon Lloyd is Vice Chair. Trustees include Hiran Cooray, Sarah Mathews, and Stephen Pearce. The Foundation is recovering post-COVID-19 to support underprivileged communities and environmental efforts.

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Luxury Hotels Adapting Recruitment Strategies to Attract Gen Z Workforce, Representing Over 25% by 2030

🏨 Gen Z, born 1997-2012, is reshaping the luxury hospitality workforce, expected to be over 25% by 2030. They emphasize purpose-driven work, sustainability, and seek rapid career growth and feedback. Bournemouth University's study highlights the industry's need to adapt recruitment, using social media like LinkedIn and TikTok, and improve employer branding. The perception of long hours and low pay persists, but hotels are promoting benefits like international mobility to attract this digital-native generation.

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