Hotel Openings

🏨 Dublin-based Staycity Group opened a 227-room Wilde aparthotel in Cambridge city centre in 2025, marking their debut in the historic university town.

🛑 Crowne Plaza London Kingston completed a multi-million pound renovation by August 4, 2025, enhancing guest rooms, public spaces, and meeting facilities. Located near Hampton Court Palace, the hotel offers 121 bedrooms and event spaces. It's within 30 minutes of Heathrow and Gatwick airports. Owner Samko Hospitality Limited aims to cater to business and leisure travelers, while the general manager highlighted environmentally friendly practices, reducing waste and energy consumption. Further expansion is planned for early 2026.

🏖 Europe and the U.S. are witnessing a surge in hotel conversions, with nearly 50% of July's openings being conversions. Marriott is expanding in Europe using this cost-effective, eco-friendly method. Coastal regions, particularly in Greece, Spain, and the U.S., see increased hotel openings due to summer demand. Emerging markets like Saudi Arabia and India also show growth, driven by rising local and international tourism. This trend highlights a shift in global hotel strategies towards conversions and coastal developments.

🛒 Charlestowne Hotels, based in Charleston, South Carolina, celebrated its 45th anniversary in 2025. In June 2025, they took over Hotel Nell in Washington, DC. The Inn at Aspen will relaunch in Q3 2025, and Hotel Flora in Santa Fe will open in Q4 2025. Their university hotel portfolio reached 14 properties with new additions near Denison and Clemson Universities. They plan three new Tribute Hotels under Marriott. Charlestowne's services include revenue and marketing for 15 hotels.

🏨 Los Angeles, California—Pendry West Hollywood has rebranded as The Sun Rose West Hollywood, part of Preferred Hotels & Resorts' L.V.X. Collection. The hotel features 149 rooms, including 37 suites, an Art Deco design, and a 2,300 sq. ft. ballroom for 200 guests. Wolfgang Puck offers a Pan-Asian menu at Merois. Moët Bubbles Bar operates on weekends, and Adam Blackstone is the new creative director. Key amenities include a spa, fitness center, and music venue Live at The Sun Rose.

🍽 The REMI Scottsdale, Autograph Collection, opened in Scottsdale, Arizona, with four food and beverage destinations curated by Alliance Hospitality Group and Riot Hospitality Group. Kauboi offers a Japanese Steakhouse experience with a 40-oz. Mishima Tomahawk Ribeye, while Allegra features a Moroccan-inspired Rooftop Pool & Bar. F/Sixteen, inspired by the F-16 fighter jet, reimagines classic American diner fare. The 9,575 sq. ft. Kauboi Terrace includes private cabanas and a two-sided fireplace.

🏨 Wyndham Hotels and Resorts expanded across Europe, Middle East, Eurasia, and Africa (EMEA) by opening over 60 new hotels in the first half of 2025, increasing its regional portfolio to more than 720 hotels.

🏨 Hyatt opened its first hotel in Estonia and the Baltic States on August 1, 2025. Located in Tallinn's port district, Hyatt Place Tallinn offers 169 rooms with Nordic design. Amenities include the Zoom restaurant, 6 Cocktails panoramic bar, and a 24-hour fitness center. The hotel features an 83 m² conference room. Executive chef Alexander Kaiser focuses on local cuisine. Michel Morauw, Managing Director for Hyatt, emphasizes the brand’s commitment to local experiences for business travelers.

🏨 TRIBE, expanding in Europe, plans new hotels in Paris, Budapest, Montpellier, and Reims. TRIBE Paris Pantin opens in June 2025, featuring 131 rooms and a social hub. TRIBE Montpellier debuts in September with 120 rooms. Budapest Airport's TRIBE opened in May 2025 with 167 rooms. Future sites include Ljubljana and Porto Gaia by 2027. Aiming for sustainability, it seeks BREEAM certification. Over 35 projects underway, TRIBE aims to be a key European hospitality player.