Hotel Openings

📍 In 2026, Dean Group will open hotels in Berlin (92 rooms), Munich (128 rooms), and Miami (145 rooms). Berlin's hotel is in Charlottenburg, Munich's benefits from city's tech and trade strength, and Miami's hotel marks their U.S. debut in Wynwood. Dean's strategy focuses on asset conversion for efficient, sustainable growth. This expansion follows LHC's acquisition of The Gates Hotel South Beach, enhancing Dean's lifestyle brand and geographic reach.

🏨 Habyt launched Atipico Hotels in Madrid on Calle Alcalá 164, featuring 118 rooms, a coworking space, gym, and rooftop. The first hotel aims for €3 million revenue and 75% occupancy. Expansion targets include Portugal and Italy. CEO Luca Bovone emphasizes creating emotive, connected spaces, blending vintage and modern design. The brand responds to a new travel style focusing on depth and charm.

☕ WatchHouse opens a 240 sqm House with 81 covers at Battersea Power Station, London. Located on Electric Boulevard, adjacent to the new tube station, it features the brand's largest Espresso Bar. Designed by Deidra Hodgson, it blends industrial and cosy elements. WatchHouse, now with 24 global locations, including a recent UAE opening, launches a Festive Menu with seasonal specialties. CEO Roland Horne highlights its reflection of innovation and modern craftsmanship.

🏨 Limelight Boulder, completed by WATG, opened in November 2025 on the University of Colorado – Boulder campus. Located in "The Hill" neighborhood, this largest all-electric hotel in the U.S. features 252 rooms and a 15,000 sq ft ballroom. Designed to LEED Gold standards, it incorporates energy-efficient systems and ecological restoration. The hotel includes a rooftop garden, pool terrace, and community access points, enhancing connections with Boulder’s natural and academic environment.

🌴 LA-based Manola Studio transformed a 1940s motel into the 12-room Hotel Wren, located near Joshua Tree National Park, Twentynine Palms, California. Opened in 2025, this adults-only boutique hotel features a central courtyard with a pool, hot tub, and shaded lounge. Each suite includes a kitchenette and custom interiors mirroring the desert's hues. The design emphasizes peace by omitting televisions and incorporating local art and vintage furniture. A pantry store, Windsong, offers provisions for guest use.

🏖 Chet Pipkin, founder of Belkin, is launching Desolation Hotel, a hospitality brand inspired by nature and balance in the Lake Tahoe area. The project focuses on grounding and "feeding the soul" amidst constant digital connection.

🏨 Ruby Giulia, a new hotel in Rome's Monti district, opened in what was once the Ministry of the Interior on Via Agostino Depretis. It features 164 rooms, a 24/7 bar and café, lounge areas, and a rooftop terrace. This is the second Ruby-branded hotel in Italy, after Ruby Bea in Florence. The Ruby Group currently operates 21 hotels across Europe, with an additional 16 hotels in development or planning stages.