Hotel Openings

🏨 Ian Schrager will open the second PUBLIC hotel in spring 2026 on Sunset Strip, West Hollywood, Los Angeles. The hotel will feature 137 rooms in the former Standard hotel, designed by British architect John Pawson. Amenities include three dining venues, a pool, and a rooftop terrace with 360-degree views of Los Angeles. The first PUBLIC hotel opened in 2017 in the Lower East Side of New York City.

🏗️ Tech-powered hospitality operator Bob W has signed a long-term lease for a 150-key property in central Prague, marking its first venture in the Czech Republic. This site, designed with Bob W’s signature sustainable operations and digital guest experience, will include studio and one-bedroom units. CEO Niko Karstikko emphasizes Prague's blend of leisure and corporate demand as ideal for Bob W's hybrid model. The company is expanding in Central and Eastern Europe, targeting more opportunities in the region.

🏨 Hotel Maison Maastricht Centrum, a 58-room property featuring a bar, patisserie, and fitness center, has opened in The Netherlands in a former hotel school. It joins Accor's Handwritten Collection as the fourth hotel in the Benelux region, alongside Maek Hotel Antwerp Central, Hotel Ter Zand, and Le Marin Rotterdam City. As of 2025, the collection includes over 30 hotels, with an additional 35 in development, expanding in Hungary, Romania, Greece, France, Belgium, and The Netherlands.

🏨 Choice Hotels EMEA is expanding by adding 50 Quality Suites hotels in 41 new French destinations, totaling over 4,800 rooms. This expansion increases their French portfolio to 107 hotels from 57. The initiative follows a 20-year strategic agreement with Zenitude Groupe signed in April 2024. The collaboration introduces co-branded concepts and emphasizes long-stay comfort. The strategic locations focus on transport hubs and business centers, catering to diverse travelers and embracing new hospitality trends for sustainable growth.

🏠 Maslow’s will open its third members’ house in early 2026, spanning two floors in The Kensington Building, London. The location includes coworking spaces, private offices, a café, gym, wellness studio, and meeting rooms. The Kensington Building boasts a BREEAM Excellent rating and runs on 100% renewable electricity, with WELL certification in pursuit. Maslow’s Kensington will join sister locations at 1 Warwick, Soho, and Mortimer House, Fitzrovia.

🏨 Located in Vienna's diplomatic quarter, the Hotel Savoyen Vienna will transform into a Sheraton, featuring 310 rooms and 1,000-square-metre ballroom. The renovation is part of a partnership between MHP Hotel AG, Mechelgasse 1 GmbH, and Marriott International. MHP aims to enhance its Austrian presence, with expected revenue of €180 million this fiscal year. The redesign targets business and conference travelers, leveraging Vienna's dynamic tourism growth. BWM Designers & Architects will lead the design efforts.

📍 Facing the Aisne-Marne Canal, Hyatt Centric Reims offers direct access to Reims' cultural landmarks, like Notre-Dame Cathedral and several Champagne Houses. The hotel has 155 guestrooms, a restaurant called Le Néo, eight meeting rooms, and a bar with an extensive Champagne selection. It reflects the character of the Champagne region with vineyard-inspired interiors. This is the first Hyatt Centric in France, providing personalized experiences as highlighted by Nicolas Benfodda, General Manager.

🏨 Whitbread plans to start converting Verity House, South Bank, Leeds, into a Premier Inn in early 2026, with completion in spring 2027. Acquired in October 2024, this 44,000 sq ft project will bring £5.5 million in annual visitor spending, benefiting local businesses. It will join existing Leeds Premier Inns, and a 143-room project is also underway at Harewood Quarter. Whitbread aims for 125,000 UK rooms, emphasizing sustainability with 100% renewable electricity by 2025.