IHG’s voco brand reaches 100 hotels in seven years
📍 voco brand's flexible design facilitated rapid hotel expansion with minimal costs. Now open in 25+ countries—UK, Australia, Singapore, US—and expanding to Turkey, Malaysia, Aruba. By 2028, a hotel at Berlin's Alexanderplatz opens. The 100th hotel is in Guilin Yangshuo, China, featuring 73 rooms. voco Quang Binh Resort, Vietnam, has 68 suites near UNESCO sites. voco The Shelby, Myrtle Beach, US, has 241 rooms. 95 more properties are in the pipeline, aiming for 200 worldwide within a decade.
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