Hotel Openings

🏨 In an era where luxury evolves beyond mere products, brands like Chanel and Rolex are embracing experiential offerings to captivate younger consumers. Frédéric Biousse highlights the trend of fashion brands opening hotels to extend their influence. Notable examples include Armani Hotels in Milan and Dubai, Versace hotels in Dubai and Macau, and the Karl Lagerfeld Hotel, which debuted in Macau's Grand Lisboa Palace Resort complex with 271 rooms, showcasing Lagerfeld's design passion.

🏨 IHG Hotels & Resorts plans to open Crowne Plaza Katowice in 2026 with 178 rooms. This will be its second Crowne Plaza in Poland, following Warsaw. Located on Katowice Central Highway near Silesia City Mall, the hotel will feature six floors, a restaurant, café, and meeting spaces. IHG aims to expand its European market, adding to over 30 properties in Poland. The hotel targets business and leisure travelers through strategic partnerships.

🏨 Novum Hospitality, IHG Hotels & Resorts, and the Hilpert Group will open a new voco Hotel in Berlin-Mitte by late 2028. Located at Mollstraße 4, near Alexanderplatz, the hotel will have 440 rooms over 14,650 square meters. Construction starts mid-2026. This is the first voco Hotel by Novum Hospitality and marks their eighth collaboration with IHG since April 2024. Together, they manage over 1,400 rooms across various brands.

🏨 Adagio's fourth London site and ninth in the UK, the Adagio Original London City East, opens near the City business district and Aldgate East/Whitechapel stations. Offering 132 studios and flats, it introduces five coliving flats for groups. The design includes a mural by The Line Girl, embracing local culture. This launch boosts Adagio's UK urban presence, aligning with its strategic growth plan.

🌳 August 2023, 1 Hotels opens a 282-room property in Copenhagen’s Latin Quarter, transforming the former Skt. Petri hotel. Designed with biophilic principles and targeting LEED Gold and BREEAM Excellent certifications, it includes natural materials and on-site greenery. Located at Krystalgade 22, near Tivoli Gardens and Nørreport Station, the hotel promotes eco-friendly exploration. Culinary offerings focus on local ingredients, and wellness amenities include a gym and a spa opening in 2026.

🏨 W Hotels, part of Marriott International, will open W Sardinia – Poltu Quatu in August 2025. Located in Poltu Quatu, Sardinia, Italy, the hotel will feature 154 rooms and suites, blending local heritage with modern design. Amenities include the TANIT seafood restaurant, a private beach club, a WET Deck poolside, AWAY Spa, and FIT fitness center. This expansion follows previous openings in London, Ibiza, and Barcelona, enhancing W Hotels' presence in Europe's upscale travel market.

📅 Andaz Lisbon and The Standard, Lisbon are set to open in Q4 2025 and 2026, respectively. Thompson Seville will open in 2026, providing 101 rooms. Thompson Miami Beach opens in Q3 2025, offering 147 rooms. Park Hyatt Los Cabos is scheduled for summer 2025, with 163 rooms and a wellness complex. Park Hyatt Kuala Lumpur will open in August 2025, offering 31 rooms. Hyatt is expanding its brand residences globally, including in Cabo del Sol and Mexico.

🏨 Hyatt Hotels Corporation has launched AluaSoul Sunny Beach in Sunny Beach, Bulgaria, bolstering its Inclusive Collection. The adults-only hotel features 397 rooms, six restaurants, and panoramic Black Sea views. Located near Blue Flag beaches and UNESCO-listed Nessebar, it promises a seamless all-inclusive experience. Guests enjoy wellness facilities, water sports, and business amenities, while the My Favorite Club offers premium services like early check-in. Manuel Melenchon emphasizes exceptional value for guests and World of Hyatt members.