Monthly summary of the hotel openings map: July 2025
🏖 Europe and the U.S. are witnessing a surge in hotel conversions, with nearly 50% of July's openings being conversions. Marriott is expanding in Europe using this cost-effective, eco-friendly method. Coastal regions, particularly in Greece, Spain, and the U.S., see increased hotel openings due to summer demand. Emerging markets like Saudi Arabia and India also show growth, driven by rising local and international tourism. This trend highlights a shift in global hotel strategies towards conversions and coastal developments.
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