Hotel Openings

🏠 Scheduled for 2027 in Madrid, the €33 million project by All Iron RE I Socimi transforms a 90-unit building into luxury apartments. It includes a gym, indoor pool, and over 1,000 sqm of retail space. With 64 parking spots and a rooftop terrace, it's operated by Aspasios under Marriott Bonvoy. Positioned in an exclusive neighborhood, it caters to both leisure and business travelers, aiming at high-yielding lifestyle assets in Madrid and Barcelona.

🏨 Ruby Hotels and Primetown Development are partnering on a €20m development near Omonia Square, Athens. The project spans 3,200 m² and features a 24/7 bar, breakfast area, rooftop with panoramic views, and pool terrace. This new addition aligns with IHG's strategy, following their acquisition of Ruby in 2025, expanding their presence with ten Greek properties. Ruby's Southern Europe expansion continues with new projects in Italy, including the upcoming Rome hotel opening in spring 2025.

🍴 O-Ku, a 15-year-old concept by Indigo Road Hospitality, surprises loyal customers with gifts in cities like Charleston, Nashville, and Alys Beach. Known for quality sushi, they use OpenTable to identify celebratory dinners for gift-giving. Chef Masatomo “Masa” Hamaya created the popular Masa-racha sauce. O-Ku offers custom sushi boards for private events, fostering community partnerships. Locations include Alys Beach, Atlanta, Charleston, Charlotte, Greenville, Jacksonville Beach, Nashville, Raleigh, and Washington, D.C.

🏨 Garner Hotels debuts in Scotland with the opening of Garner Hotel Edinburgh Haymarket, a 195-room property in Edinburgh’s West End, near key landmarks like Haymarket Station and Edinburgh Castle. Launching during Edinburgh's festival season, it offers affordable, comfortable accommodation. For a limited time, £1 per guest stay is donated to Action Against Hunger. Garner Hotels, launched in 2023, now has 23 properties open and 94 in development.

🏨 The Marcus Portrush, a newly renovated 80-room hotel in Northern Ireland, opened after an £11 million transformation of a Victorian building. Opened ahead of the 153rd Open Championship at Royal Portrush, it includes an Asian fusion restaurant and Heritage Cocktail Bar. The hotel is expected to generate £1.1 million annually for the local economy and create over 40 jobs. It's part of Hilton's Tapestry Collection, which is expanding in Europe.

🍴 On 16 July 2025, Mark Poynton, alongside Gareth and Emma John, will launch The Ancient Shepherds in Fen Ditton, near Cambridge. The restaurant, previously MJP @ The Shepherds, will offer a tasting-only menu with 3, 5, or 7 courses. Mark, who recently earned a Michelin star for Caistor Hall, aims for minimal waste and employee satisfaction with a four-day work week. The 34-seat venue includes a refurbished pub and five rooms for overnight stays.

Copenhagen, 25 June 2025 – Bob W, the tech-powered hospitality operator, has signed a long-term lease for a 7,500 sq m former police station in Copenhagen’s iconic Meatpacking District, in partnership…

🏨 The new 12-story hotel in Vervet district covers 17,300 m², featuring sustainable elements like recycled fishing net carpets, a heated rooftop running track, and Nordic Swan Ecolabel certification. The Dock 69°39 by Scandic includes a rooftop bar, wellness area with sauna, and 10th-floor restaurant. Scandic expands in Scandinavia with a 236-room hotel in Uppsala, an alpine hotel in Sälen for 2027/2028, and Scandic Go Sankt Eriksgatan 20 in Stockholm with 234 rooms.

🌳 The Social Hub opens two major parks in Florence and Rome, designed by Antonio Perazzi, with a €260 million investment. Florence features a 7,000 m² rooftop garden with 4,000 plants and a 50m pool. Rome's 10,000 m² park includes art installations and over 300 trees. The Florence rooftop opened in March 2025 and Rome's park in April. The projects enhance urban biodiversity and hospitality standards. Over 1,200 community events are planned annually.

🏗️ Líbere will open 18 new apartments near Rome's Termini station by September 2025. The project, Líbere's third in Italy, aims to meet the demand for short- and medium-term rentals in tourist-heavy Rome. Italy's tourism contributes 10.8% to its GDP, with the market expected to grow. Meanwhile, Líbere will maintain the historical façade, damaged in World War II, in line with urban and heritage regulations.