Airbnb goes for the aperture as hotels go soft
📈 IHG's 21st brand, Noted Collection, focuses on premium hotels to address market gaps. CEO Elie Maalouf emphasized conversions: in 2025, 40% of IHG openings were conversions, while 54% were new builds. Signings comprised 52% conversions and 43% new builds. IHG's rewards program contributed 66% of global room nights. Meanwhile, Airbnb shifts focus to boutique and independent hotels, with this sector growing double the overall platform rate. Airbnb's hotel segment aims to be significant by 2026.
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