Líbere Hospitality Group enters UK market as part of European expansion strategy
🏨 Líbere Hospitality Group (LHG) will launch its first UK property, a 44-unit hotel on Edgware Road, London, in May 2025. LHG, founded in 2019, operates over 1,900 units across 50+ properties in Southern Europe, expanding to 1,200 units by 2025, a 135% increase from 2024. LHG's asset-light model focuses on tech-driven, design-led accommodations. The company targets strategic urban markets, expecting a 66% annual growth, aiming for a 3,000-unit pipeline.
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