Reposition first, expand later: Ascott’s UK Playbook
🏨 On Granby Street near Leicester railway station, the Grand Hotel, built in the early 1900s, reopens with 104 uniquely designed rooms and event spaces, including Kings Hall for 300 guests. Managed by The Ascott Limited, it blends Art Deco and local traditions. O.W at The Grand offers local cuisine, boosting non-room revenue. This heritage-led approach supports Ascott's selective European growth, showcasing heritage as a growth strategy in mature markets.
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