Hotel Equities and Legendary Capital to Rebrand Grand Rapids Hotel as The Gerald Under Ascend Collection by 2026
🏨 Hotel Equities and Legendary Capital plan to convert a Grand Rapids, Mich., hotel into The Gerald under the Ascend Collection by Choice Hotels. The full renovation, finishing in late 2026, will feature walnut millwork and oxblood leather. Located near the Gerald R. Ford Presidential Museum, the rebranded hotel will include The Commons, a retail and dining area. Grand Rapids is identified as a growth market for underserved travelers.
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