Hotel Openings

🏎️ Escapade plans a €30m hotel and residences at Spa-Francorchamps, Belgium, opening in 2028. 🏨 68-bedroom hotel near Eau Rouge and six residences with 23 bedrooms at La Source. The project will boost Wallonia's economy with permanent jobs and support year-round events beyond racing. Gensler’s design uses timber, stone, and metal, echoing the track’s natural flow. With F1 commitments until 2031, Escapade aims for a global motorsport destination with a refined hospitality experience.

🏨 Marcus Hotels & Resorts opened The Marc Hotel, a 175-room hotel in downtown Milwaukee, connected to the Baird Center via a skywalk. The hotel offers 34,000 square feet of meeting space and is located near Marquette University. It occupies the former west wing of Hilton Milwaukee. Rooms feature high-thread-count linens, marble countertops, and complimentary Wi-Fi. The hotel’s name nods to Marcus Corporation's history, reviving the legacy of the Marc Plaza Hotel, originally acquired in 1972.

🏠 1 Hotel Tokyo opens in March 2026, located in Akasaka Trust Tower, floors 38-43, with 211 rooms, 20 suites, and 3 penthouse suites. The design features biophilic elements, recycled materials, and local craftsmanship. Culinary options include a French Riviera-inspired restaurant and a 50-gin bar. The hotel offers over 460 sqm of event space, a spa, and a fitness area. It boasts CASBEE S certification for sustainability, with energy-efficient systems and zero-waste kitchens.

🏨 Marcus Hotels & Resorts opened The Marc Hotel, a 175-room property in Milwaukee, Wisconsin. Directly connected to the Baird Center via skywalk, it offers convenient access to corporate offices, sports venues, and Marquette University. Rooms include high-thread-count linens, workspaces, and complimentary Wi-Fi. The hotel features 34,000 square feet of meeting space and a parking garage. The site was formerly the Hilton Milwaukee's west wing, echoing its history as Marc Plaza Hotel, acquired in 1972.

🏠 Hilton’s latest venture into apartment-style accommodations, Apartment Collection by Hilton, launches in partnership with Placemakr. Initial U.S. bookings begin in 2026, adding up to 3,000 new units to Hilton’s inventory. This move follows Hilton’s strategy to diversify beyond traditional hotels, similar to competitors like Marriott. The collaboration taps into the growing demand for standardized, flexible stays, allowing Hilton Honors members to earn and use points. Placemakr, established in 2017, enhances credibility and inventory access for Hilton's 235 million members.

🏨 NEW YORK, January 2026—The Cooper joins Preferred Hotels & Resorts’ Legend Collection. Situated along the Cooper River, the 191-room hotel, including 21 suites, opens March 2026. Guests can enjoy a rooftop infinity-edge pool, a wellness center, and a marina. Dining includes four culinary experiences. Over 20,000 square feet of event space is available. The Cooper offers a luxurious stay with Charleston’s charm, promising a unique waterfront experience as downtown’s only luxury waterfront hotel.

🏨 Royal Park Hotel, located in Rochester, Michigan, completed a multi-million-dollar renovation, refreshing all 143 guest rooms, suites, and event spaces. Inspired by English gardens, the design was led by The Gettys Group. The hotel now features a reimagined Conservatory and Library, alongside updated ballrooms and meeting rooms. The property is known for events like afternoon teas and holiday celebrations. Situated near downtown Rochester and Detroit, it remains a community cornerstone. More at www.royalparkhotelmi.com.

🏨 Norwalk, Connecticut—HEI Hotels & Resorts adds three properties in The Woodlands, Texas, to its portfolio: The Woodlands Resort, Curio Collection by Hilton, The Westin at The Woodlands, and Embassy Suites The Woodlands at Hughes Landing. These hotels, acquired by Ascendant Capital Partners, offer 909 rooms, 101,500 SF of meeting space, and eight F&B outlets. Built in 2016 and 2015, the properties include pools, fitness centers, and unique amenities like a lazy river.

🏨 Hotel Equities has been chosen to manage 13 hotels in Lubbock, Texas, owned by TAJ Hospitality, increasing HE's Texas portfolio to 29 hotels. Notable properties include Aloft Lubbock and Fairfield Inn Lubbock Downtown, set to open in February 2026. TAJ Hospitality, a family-run organization with over 40 years of experience, is led by Aviraj Patel. This partnership aims to enhance performance and guest experience, with a focus on local-first and tailored solutions.

🏨 Namron Hospitality, founded a decade ago by Yves Namon, is expanding its boutique hotel portfolio across Mexico and the U.S., with 20 hotels planned by year-end, including locations in Miami. Namron emphasizes comfort, local design, and human connection over tech-driven personalization. Iconic elements like La Valise's rolling bed highlight creative design. The brand thrives on resilience, with zero debt, funding growth through reinvestment. Each property balances creative fit and operational professionalism.