Hilton Continues Rapid Expansion of Lifestyle Portfolio with Launch of Outset Collection by Hilton, Designed for Guests Looking for Soulful, Independent Hotel Experiences
Hilton (NYSE: HLT) today announced the launch of Outset Collection by Hilton, the company’s 25th brand and eighth in its growing Lifestyle portfolio. The new brand underscores Hilton’s dramatic growth trajectory and focus on offerings for customers in the fastest-growing segments, particularly the collection and lifestyle spaces. With an increase in guests looking for boutique hotels with an independent identity and experience, Outset Collection provides more unique ways to stay.
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