Hotel Openings

🏨 Ruby Hotels debuts Ruby Giulia in Rome's city center, converting an institutional building into a hotel. This marks a significant step in its integration with the IHG portfolio.

🏨 Accor's Emblems Collection launched in 2021 to build a luxury hotel portfolio with unique character and local ties. The first hotel opens after a two-year negotiation with the Laskaridis family, led by Maud Bailly’s team. More properties are planned within 18 months, solidifying Emblems as a soft brand for distinctive, independently owned hotels.

🏖️ Le Beauvallon, built in 1914, reopens on April 24, 2026, as COMO Le Beauvallon on the French Riviera. Set in a 10-acre estate on the Côte d'Azur, it offers views of the Gulf of Saint-Tropez. Guests enjoy an eight-minute speedboat ride to Saint-Tropez and access to beaches at Ramatuelle and Pampelonne. The hotel has 42 rooms, a beach club, and a restaurant, with over 300 art pieces. Wellness offerings include COMO Shambhala treatments and yoga.

🏨 InnVentures rebrands the former Holiday Inn & Suites Santa Maria to Homewood Suites by Hilton Santa Maria in partnership with BHG Hotels, Naran Construction, and Level 3 Design Group. The 197-room, all-suite property now offers modern amenities including full in-suite kitchens, a complimentary hot breakfast, a resort-style pool, and a 24-hour fitness center. Megan Taylor is appointed as General Manager to oversee the transition. Located at 2100 N Broadway, Santa Maria, CA.

🏗️ Tech-powered hospitality operator Bob W has signed a long-term lease for a 150-key property in central Prague, marking its first venture in the Czech Republic. This site, designed with Bob W’s signature sustainable operations and digital guest experience, will include studio and one-bedroom units. CEO Niko Karstikko emphasizes Prague's blend of leisure and corporate demand as ideal for Bob W's hybrid model. The company is expanding in Central and Eastern Europe, targeting more opportunities in the region.

🏨 Choice Hotels International will open 50 new Quality Suites hotels, doubling its French portfolio to 107 properties. This expansion, part of a 20-year agreement signed in April 2024 with Zenitude Groupe, adds over 4,800 rooms in France, focusing 22% of new sites in major cities. The deal continues to strengthen Choice Hotels' presence in the EMEA region, offering flexible accommodation and senior living options. All properties will join the Choice Privileges loyalty programme.

🏨 Pocketbook Hudson opens in Hudson, NY, revitalizing a landmarked 1883 textile factory into a 70,000 sq. ft. hotel with 46 rooms. Development by Sean Roland, Nancy Kim, Gabriel Katz, Jeremy Selman, and Vipin Nambiar blends historical architecture with modern design. Highlights include art by WangShui and others, SHOW : ROOM with over 20 designers, and Executive Chef Norberto Piattoni's cuisine. The Baths open in 2026 for wellness experiences. Rooms start at $379, available from November 6, 2025.

🏨 In early 2026, The Zetter Group will open The Zetter Bloomsbury, a 68-bedroom townhouse hotel in London. Located on Montague Street, opposite the British Museum, this facility spans six Georgian buildings. Designed by James Thurstan Waterworth, it offers rooms from Cosy to Terrace Suites, including a Parlour, Orangery, terrace, gym, and yoga deck. Positioned between Russell Square and the museum, it delivers a blend of comfort, culture, and character.

🍳 Marcliffe Hotel in Aberdeen is set to open Skylark, a new brasserie, at the end of this month. The venue will feature vibrant, contemporary design with a focus on local ingredients. Skylark aims to reflect its namesake bird's joyful song and skyward flight. The brasserie will enhance diners' experiences with bold interiors. This development follows Marcliffe's recognition as an AA five-star hotel for its outstanding service and hospitality, as highlighted by chairman Sir Jim Milne CBE.