Marriott International Launches Lefay as Its First Wellness-Focused Resort Brand with Expansion Plans
🏨 Lefay Resort becomes Marriott's 39th brand, focusing on wellness. Owned by Domenico Alcide and Liliana Leali, Lefay operates two Italian resorts at Lake Garda and the Dolomites. Plans include three new locations in Tuscany, southern Italy, and the Swiss Alps. The partnership involves Marriott's global development platform, highlighting wellness and eco-friendly designs. Marriott aims to expand its luxury wellness presence, leveraging Lefay’s holistic approach to integrate movement, nutrition, and health.
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