Bob W Signs Long-Term Lease for Largest 285-Unit Aparthotel at Berlin's Alexanderplatz with Aroundtown
🏨 Bob W, a hospitality operator, signed a long-term lease for a 285-unit aparthotel at Berlin’s Alexanderplatz, marking it as their largest property. The building at Karl-Liebknecht-Strasse 33, previously an office, is being converted by Aroundtown. By 2028, Bob W plans to expand its presence from 12 to at least 18 countries, focusing on Southern Europe, Benelux, and Eastern Europe. In 2026, Bob W increased new keys by 34% and signed 1.5 times more deals than in 2025.
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