Hotel Openings

🏨 Habyt launched Atipico Hotels in Madrid on Calle Alcalá 164, featuring 118 rooms, a coworking space, gym, and rooftop. The first hotel aims for €3 million revenue and 75% occupancy. Expansion targets include Portugal and Italy. CEO Luca Bovone emphasizes creating emotive, connected spaces, blending vintage and modern design. The brand responds to a new travel style focusing on depth and charm.

☕ WatchHouse opens a 240 sqm House with 81 covers at Battersea Power Station, London. Located on Electric Boulevard, adjacent to the new tube station, it features the brand's largest Espresso Bar. Designed by Deidra Hodgson, it blends industrial and cosy elements. WatchHouse, now with 24 global locations, including a recent UAE opening, launches a Festive Menu with seasonal specialties. CEO Roland Horne highlights its reflection of innovation and modern craftsmanship.

🏨 Limelight Boulder, completed by WATG, opened in November 2025 on the University of Colorado – Boulder campus. Located in "The Hill" neighborhood, this largest all-electric hotel in the U.S. features 252 rooms and a 15,000 sq ft ballroom. Designed to LEED Gold standards, it incorporates energy-efficient systems and ecological restoration. The hotel includes a rooftop garden, pool terrace, and community access points, enhancing connections with Boulder’s natural and academic environment.

🌴 LA-based Manola Studio transformed a 1940s motel into the 12-room Hotel Wren, located near Joshua Tree National Park, Twentynine Palms, California. Opened in 2025, this adults-only boutique hotel features a central courtyard with a pool, hot tub, and shaded lounge. Each suite includes a kitchenette and custom interiors mirroring the desert's hues. The design emphasizes peace by omitting televisions and incorporating local art and vintage furniture. A pantry store, Windsong, offers provisions for guest use.

🏖 Chet Pipkin, founder of Belkin, is launching Desolation Hotel, a hospitality brand inspired by nature and balance in the Lake Tahoe area. The project focuses on grounding and "feeding the soul" amidst constant digital connection.

🏨 Peachtree Group received I-956F approval from USCIS in November 2025 for The Scoundrel, a 133-room Tribute Portfolio by Marriott hotel under construction in Gatlinburg, Tennessee. Peachtree secured $40 million in floating-rate financing for this project, expected to complete by mid-2027. The hotel is strategically located near Gatlinburg Convention Center and Great Smoky Mountains National Park. This marks Peachtree’s fourth I-956F approval for hotel developments, highlighting Gatlinburg's supply-constrained market and high tourism demand.

🗄 Hotel Mundial, Lisbon, began a major renovation led by Broadway Malyan in 1958. The first phase updated the ground floor with a new entrance and lounge areas, inspired by 1960s design. The second phase, currently ongoing, focuses on the first floor, adding an events center with eight rooms and a new restaurant, 28 Restaurante & Terraço. Guest room refurbishments are planned for 2026. The hotel remains operational throughout, aiming to enhance guest experiences while preserving its period character.

🏨 DoubleTree by Hilton Boston-Andover, Andover, Massachusetts, completed a $6 million renovation started in November 2024. The remodel, inspired by Andover’s natural beauty, updated the lobby, rooms, restaurant, and meeting spaces, maintaining the hotel’s operation throughout. Designed by Baskervill, the redesign features earth tones and local art. Bob Anderson, president of Linchris Hotel Corporation, highlighted the blend of modern design with local elements to enhance guest comfort and connectivity.

🏨 Ian Schrager plans to open PUBLIC West Hollywood on the Sunset Strip in spring 2026. This 137-key hotel will feature design collaboration with architect John Pawson. Key amenities include a pool, social hub lobby, three food and entertainment outlets, and a 16,000 square-foot rooftop terrace offering 360-degree views of Los Angeles. Reservations open in January 2026. PUBLIC, known for its “luxury for all” approach, is currently located in New York's Lower East Side.

🏨 Peachtree Group's hotel development portfolio exceeded $2 billion by September 2025, with significant openings including the Embassy Suites Beach Resort in Gulf Shores, Alabama, featuring 257 rooms. In Dallas, a 19-story dual-branded hotel, with 264 rooms, is set to open in summer 2026. The 30-story dual-branded Embassy Suites and Tempo by Hilton in Austin will offer 480 rooms. Peachtree also opened The Ava Hotel in Paso Robles, California, in August, and plans further openings in 2025.