Hilton Launches Undergraduate by Hilton Brand, Targeting 400-500 Hotels in College Markets by 2027
🏨 Hilton launches "Undergraduate by Hilton," an upper-midscale hotel brand aimed at college towns, targeting students, families, and travelers. The first hotel opens in 2027, with a goal of 400-500 properties. Designed with social spaces, each hotel offers library-inspired lounges and barista-led markets. Hilton plans to expand its Lifestyle portfolio to 700 hotels globally by 2028. Hilton Honors members, over 250 million, can earn and redeem points at these new properties.
Share