When Hospitality Goes Overboard
🍴 Restaurants may suffer from "over-service," a concept explored by Dr. Yuchen Xu and Professor Catherine Cheung at The Hong Kong Polytechnic University. Their 2024 study found excessive service, such as kneeling and frequent plate changes, can stress diners, decreasing satisfaction and revisit intentions. Study 1 confirmed over-service increases perceived stress; Study 3 showed those desiring control most affected. Tailoring service to individual needs is recommended to counteract these effects.
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