Elevating Hotel Loyalty Programs: Insights to Capture and Retain Customer Loyalty
💰 Only 28% of Americans strongly agree that they receive relevant communications from hotel loyalty programs. In contrast, 46% of Four Seasons Hotels and Resorts guests feel specially recognized by brand representatives, despite the chain not having a formal loyalty program. Human connection remains critical, with 22% of hotel program members feeling recognized by program representatives in 2024, a 1% increase from 2023. Personalization and human-centered experiences are key to fostering loyalty and retaining guests.
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