Human Resources

🏖 Evolution Hospitality takes over management of Balfour Miami Beach, an 82-room boutique hotel in the South of Fifth neighborhood, part of Wyndham Hotels and Resorts. The Art Deco hotel, designed by Anton Skislewicz, has been operating since 1940. FullG CRE Investments selected Evolution Hospitality for its expertise with luxury hotels. The property features the Laurel Miami restaurant and SoFi Coffee cafe. Aimbridge Hospitality’s subsidiary aims to enhance profitability and brand value.

🏨 Evolution Hospitality, part of Aimbridge Hospitality, has taken over management of the 82-room Balfour Miami Beach, an Art Deco hotel since 1940 in SoFi, Miami Beach, Florida. Chosen by FullG CRE Investments for their expertise with luxury lifestyle hotels, Evolution aims to elevate the hotel's brand. Balfour Miami Beach is near Ocean Drive and home to Laurel Miami and SoFi Coffee. The hotel recently joined Wyndham's Registry Collection.

🏠 Carlos Rodriguez Jr. has been appointed CEO of Driftwood Capital, succeeding his father, Carlos Rodriguez Sr., who co-founded the firm in 2015 and will continue as executive chairman. Over the past decade, Driftwood Capital has expanded significantly, managing approximately $3.5 billion in hospitality assets and over 80 hotels. The firm has more than $1 billion in projects under development and has participated in over $2 billion in loan originations.

🏨 Crestline Hotels & Resorts announced its management of the 236-guestroom Hotel Spero, Vignette Collection by IHG in San Francisco’s Union Square. Originally built in the 1920s, the hotel preserves its Spanish Colonial Revival architecture. It features 3,000 square feet for events and a 24/7 fitness center. Crestline now manages nine hotels in California. The signature restaurant is set for a transformation, aiming to become a popular spot for visitors and locals.

🏨 Pellicano Hotels Group appointed Edward Leenders as the new general manager of Hotel Il Pellicano in Porto Ercole, Italy. Leenders, from the Netherlands, brings over 25 years in hospitality, with roles at Corinthia Grand Hotel Astoria, Hotel De L’Europe, and 10 years with Rocco Forte Hotels. Educated at Hotel School The Hague and Cornell University, he has global experience, including the US, Europe, the Middle East, and the Indian Ocean.

📆 Carlos Rodriguez Jr. has been appointed CEO of Driftwood Capital as of January 2026 in Miami, Florida. Driftwood Capital, co-founded with Carlos Rodriguez Sr. in 2015, manages approximately $3.5 billion in hospitality assets and has over $1 billion in active projects. The firm oversees more than 80 hotels through Driftwood Hospitality Management. Rodriguez Sr. will continue as Executive Chairman, focusing on long-term strategy and relationships.

🏨 The Zetter has appointed Steve Rockey as head of people and culture for Europe. He joins as the group plans expansions, including a new opening in Bloomsbury. Rockey was previously people director at The Pig Hotels (2017-April 2025) and held senior roles at Byron, Pizza Express, and Compass Group. He has also consulted through Esoteric HR. This leadership strengthening comes amidst The Zetter's portfolio growth in the UK and Europe.

🏨 Hospitality strategist with 25 years of experience works with global brands, independent owners, and real estate developers worldwide, including Europe, Asia, and Australia. Past roles include Managing Director at creative agencies Pixelpark and Scholz & Friends, and Design Hotels alumnus. Experience spans industries such as real estate, automotive, aviation, finance, and telecommunications. Known for creating economically successful and critically acclaimed strategies, with references like citizenM, 25hours Hotels, and luxury properties like Berlin's Das Stue and The Setai in Miami.

🚀 Propellic, a digital marketing agency for the travel and tourism sector, is expanding its leadership team. Jeff Johnson, with 20+ years in digital marketing, joins as COO, and John Matson, with 15+ years in sales and marketing, becomes CRO. Johnson will enhance operations and service delivery, while Matson will drive revenue strategy and growth. Their expertise signifies Propellic's next growth phase, focusing on scaling business and ensuring travel brands achieve measurable outcomes.

📈 Peregrine Hospitality appointed Heather Stege as COO to enhance operational quality across its portfolio. Stege, previously with KBP Inspired and Lou Malnati’s Pizzeria, will collaborate with executive leadership. Three new executives joined: Anthony Gaeta (technology), Christina Gregg (human resources), and Jeff Gross (asset management). Peregrine Hospitality manages 92 properties in the U.S., Fiji, the Maldives, Mauritius, and Thailand, focusing on hotel management and global sales. These leadership changes aim to drive innovation and portfolio performance.