Innovation

📰 Barcelona, March 10, 2026 – Shiji announces a strategic partnership with Omnibees, boosting Latin American hotel connectivity through CN Booking, China's major B2B platform. Omnibees, with over 9,000 hotels, expands its global reach, especially into Asia. Shiji, serving 91,000 hotels globally, enhances its technology solutions. Omnibees sells 50 million room nights annually and operates in 45 countries. This partnership opens new revenue streams and strengthens global hospitality connections.

💻 AI is transforming hotel bookings. The shift from mobile-first to AI-first enables personalized upselling, boosting revenue. AI can increase auxiliary spend by 106%, with 17% more revenue generated post-booking. Despite a potential 25% drop in conversions due to overwhelming choices, AI offers curated experiences, enhancing guest satisfaction and loyalty. Investment in AI helps hotels offer more than just rooms, reducing third-party commissions and competing on experience, not just price.

📈 High profitability in the hospitality industry is hampered by manual data handling, leading to "spreadsheet wars" and fragmented insights. Critical decisions are often based on outdated information, causing internal friction. Traditional metrics like RevPAR are misleading; instead, focus on NetRevPAR and Total Guest Value. Automated data integration, real-time analysis, and comprehensive KPI tracking eliminate these inefficiencies, enabling strategic growth. Demand Calendar offers a solution, streamlining operations and enhancing decision-making for higher net profitability.

🏨 Mar 10, 2026: Hotels are integrating AI. Hyatt revamped its search in early 2025, boosting booking rates and group sales by 20%. In Feb 2026, it launched a ChatGPT app. Accor, since Jan 29, 2026, uses ChatGPT for discovery, with 5,700 hotels visible. Marriott negotiates priority with Google AI since Feb 2026. On Mar 4, 2026, Lighthouse launched The Hotels Network app on ChatGPT, enabling direct bookings for any hotel size without commissions, a significant shift in AI integration.

🏖 Hyatt Regency Hill Country Resort and Villas in San Antonio, Texas, completed a $100 million renovation over three years, unveiling a 2.2-acre lagoon called The Big Spring, a new waterfront event venue, and 35 Toptracer Range golf bays. The lagoon is powered by sustainable technology consuming only 2% of conventional pool energy. The Windflower Spa added a 1,105 square-foot event space in 2025. Aunt Di’s Comfort Station restaurant opened adjacent to the lagoon, enhancing guest experiences.

🏨 September 12, 2024, Florence: The new Ruby Bea Hotel, featuring 118 rooms, opens on the edge of the historic city center. Powered by Shiji's technology for streamlined operations, the hotel combines Renaissance charm with modern luxury. The integration, achieved in hours, enhances guest service with features like guided check-in workflows. Ruby Hotels, founded in 2013, has 19 locations and is expanding globally. Shiji, a leader in hospitality tech, supports over 91,000 hotels worldwide.