Obvlo’s CEO on how tech can enable personalised local experiences for guests
🏨 In 2020, amid the pandemic, Obvlo emerged from a viral Google Sheet listing open restaurants. Founder Callum McPherson pivoted from a commercial property marketplace to an AI platform for personalized travel recommendations. Initially serving local takeaways, Obvlo now partners with hotels like Hilton and Marriott, offering updated, curated content. The AI-driven platform scans trusted sources and delivers guides through multiple channels, balancing 90% automation with a human touch to enhance hospitality experiences worldwide.
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