VENZA to Acquire OpsTechPro and Offer End-to-End Risk Management
📱 SOCi’s 2025 Consumer Behavior Index reveals changing consumer search habits. Conducted in February 2025 with 1,001 U.S. adults, it shows 19% use AI tools for business discovery, yet 95% distrust AI for purchase decisions. Gen Z turns to TikTok (34%) and Instagram (35%) to verify AI suggestions. Notably, 91% rely on peer content for evaluations, with 40% favoring video reviews. This shift urges brands to prioritize authenticity and active engagement on social media for revenue growth.
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