Innovation - 10 Minutes News for Hoteliers - Page 196

4 min

Enseo Celebrates 25th Anniversary in 2025

📈 Accenture's 2025 Consumer Pulse survey of 18,214 consumers from 14 countries reveals that 80% of travelers are using generative AI tools. The survey, conducted online between January 6-17, 2025, shows 93% of active gen AI users want tailored experiences, and 78% would use AI shopping assistants. Key desires include proactive solution suggestions (42%) and feeling personally remembered (79%). Gen AI is preferred for travel discovery, highlighting the shift towards AI-driven consumer engagement.

2 min

VENZA to Acquire OpsTechPro and Offer End-to-End Risk Management

📱 SOCi’s 2025 Consumer Behavior Index reveals changing consumer search habits. Conducted in February 2025 with 1,001 U.S. adults, it shows 19% use AI tools for business discovery, yet 95% distrust AI for purchase decisions. Gen Z turns to TikTok (34%) and Instagram (35%) to verify AI suggestions. Notably, 91% rely on peer content for evaluations, with 40% favoring video reviews. This shift urges brands to prioritize authenticity and active engagement on social media for revenue growth.

3 min

GuestRevu & Guesty Team Up To Collect More Guest Feedback, Automatically

📰 GuestRevu and Guesty have integrated, enabling seamless automation of guest satisfaction surveys for hospitality professionals. This partnership allows GuestRevu to import reservation data from Guesty, sending tailored surveys throughout the guest journey. The integration enhances feedback management, sentiment analysis, and operational insights, saving time and improving service. GuestRevu offers a 25% discount to Guesty users signing up via the Marketplace. Guesty supports over 150 industry partners with 700+ team members globally.

1 min

Why the Future of Foodservice Starts with Design

💻 Staffing costs in hospitality are rising, pushing operators to seek scalable tech solutions. However, it's not about advanced technology but the human experience it offers. Poorly designed tech, like clunky robots, can create new issues instead of solving current ones. The future of cafés and restaurants lies in design thinking that prioritizes guest and staff perspectives, focusing on how experiences feel, not just what happens. Design transforms tech into memorable experiences that delight and surprise.

How the hospitality industry can gain greater control over purchasing

💸 Amid regulatory challenges, the hospitality industry faces supply procurement issues, exacerbated by economic volatility and logistics. Shane Lonowski from The Farnam, Omaha, highlights longer lead times due to fewer stocked high-cost items. Nearly 30 years post-launch, Amazon revolutionizes hospitality supply management through Amazon Business, offering bulk orders and analytics. With integrations across 300+ platforms, it simplifies procurement, enhancing compliance while maintaining service standards, enabling businesses to prioritize guest care effectively.

World’s first AI island to open in the Philippines

💻 Philippines, 2025: Dan Thomson, Sensay CEO, is launching Sensay Island, the first AI-powered island. Featuring 17 AI replicas of historical leaders, including Churchill and Mandela, the island's government is designed for transparent policymaking. With £2.5 million in pre-seed funding, the island allows global citizens to become 'e-residents' to propose and vote on policies. Tourism boards can collaborate using Sensay's technology for unique guest experiences. Sensay aims to redefine governance and tourism through AI.

3 min

STAAH Product Updates You Can’t Miss – May 2025

📱 May 2025 Product Update: SwiftBook introduces 'Pay Later' and Flexible Fees options for booking engines, enhancing user experience. Abandoned Cart Re-Targeting now features a 30-day cookie window, allowing users to resume bookings seamlessly. InstantSite boosts visibility with a horizontal calendar widget. New integrations include OpenGDS, Cendyn, HeyTrip, and Rezolv Hospitality. These updates aim to streamline operations, improve user experience, and enhance connectivity for hotels and travel businesses.

14 min

AI in Hospitality: Which Level of Intelligence Does Your Hotel Need?

📱 In 2025, AI adoption remains a challenge for the hotel industry, which still relies heavily on manual processes. The AI Agent Progression Framework identifies five levels, from human-only operations (Level 0) to fully autonomous systems (Level 5). Current applications include Level 1 rule-based automation, Level 2 intelligent automation, and Level 3 agentic workflows. Higher levels rely on data quality, offering personalized services and operational efficiency. Achieving Level 5 remains aspirational, with ongoing research needed for full autonomy.

3 min

From Side Project to SaaS? Does Your Tech Deserve a Bigger Stage

💻 Industry insiders in hospitality, like Boom's founders, often create tech to solve internal problems before realizing broader industry potential. Key indicators for commercial viability include addressing industry-wide issues and showing measurable results such as time saved, mistakes reduced, and increased revenue. Transitioning to SaaS requires readiness for customer support, branding, and compliance. Success demands patience and proof of concept, as many start-ups face high failure rates without solid product-market fit and long-term dedication.

2 min

Kaptio strengthens its presence in…

🗺️ Global travel tech company Kaptio is expanding its presence in the Asia-Pacific (APAC) region, establishing a sales office in Australia amid rising demand for cloud-based travel solutions. Rebecca Esterhuizen, with over a decade of experience, is appointed Head of Region, APAC. In 2024, Australia reported 11.7 million outbound departures, showing a 21% increase year-over-year. Kaptio aims to enhance customer support through a "follow-the-sun" model and engage with local tourism bodies like CATO and ATIA.

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