SHR unveils AI Assistant to solve hotels’…
📱 SHR launched a new AI Assistant for content automation within CRS and CRM platforms. The AI Assistant facilitates multilingual updates, maintains consistent messaging, and improves accessibility compliance, optimizing room descriptions, promotional materials, and image alt-text. SHR's CEO, Rodrigo Jimenez, emphasizes the AI's role in enhancing guest experiences and driving bookings. This innovation is part of SHR's forthcoming series of AI-driven enhancements to elevate the hotel guest journey.
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