Trust in travel: Tripadvisor’s 2025 transparency report
🔍 Tripadvisor marked its 25th anniversary by releasing its 2025 Transparency Report on Mar 19, 2025. Last year, the platform saw 80 million user contributions, a 9% increase, with reviews of experiences and attractions up by 45%. The community was highly engaged, posting 2.6 million times in forums and businesses responding 11 million times. Moderation practices led to 4.2 million reviews being manually checked. Fraudulent activities were addressed by removing 2.7 million fake reviews, 214,000 of which were AI-generated. The Coalition for Trusted Reviews was also established to ensure trustworthiness across various platforms.
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