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Innovation

4521 posts

[[ 9 ]]

OTAs hit record levels of marketing spend in 2024

  • Automatic
  • 28 February 2025
🚀 In 2024, top OTAs Airbnb, Booking Holdings, Expedia Group, and Trip.com Group invested a record $17.8 billion in marketing, a $1 billion rise from 2023. Trip.com increased its marketing budget by 29% to $1.6 billion, while Airbnb grew its spend by 22% to $2.1 billion, maintaining a 19% marketing-to-revenue ratio. Booking Holdings led with $7.3 billion (31% of revenue), and Expedia Group followed with a 12% increase to $6.8 billion. AI's impact on marketing strategies and search behavior adaptation were central in discussions, indicating a potential shift in industry-wide marketing approaches.
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  • 3 min

Apaleo unveils Agent Hub, the first AI Agent marketplace for the hospitality sector

  • 10minhotel
  • 27 February 2025
🏨 Apaleo, an API-first open property management platform, launched Agent Hub, the first-ever AI agent marketplace for the hospitality sector, on February 27th, 2025, in Munich. Agent Hub assists hoteliers and tech developers to build, discover, adopt, and share AI-powered solutions aimed at streamlining operations, enhancing guest experiences, and boosting profitability. With a focus on flexibility and industry-wide collaboration, the platform bypasses costly system overhauls, allows for custom deployment of on-demand AI agents, and enables rapid AI adoption by deploying agents in hours. The marketplace features agents like Email Booking Agent (Partner: Lobby), Corporate Sales Agent, Digital Twin (Partner: Triple), and CRM & Guest Experience Agent (Partner: TheNew Group) which provide instant insights and task automation. Agent Hub provides a direct path to market for AI developers and a collaborative space for the Apaleo Community.
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  • 3 min

eviivo and Breezeway announce seamless integration to simplify property management

  • 10minhotel
  • 27 February 2025
🏠 On 26 February 2025, eviivo and Breezeway announced an integration to streamline property operations and enhance guest experiences. The partnership combines eviivo's booking management and AI tools with Breezeway's AI-driven property care expertise, offering a comprehensive solution for property managers. The integration can save over 40 hours per month and cut operational costs by up to 30%. It allows property managers to automate workflows, improve efficiency, and manage reservations and property readiness in real time across multiple channels. Jake Ryan, the owner of Book Hocking, commended the integration for its time-saving capabilities and efficiency in managing over 150 cabins.
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  • 2 min

RobosizeME Signs On Loews Hotels & Co to use their Advanced Process Automation

  • 10minhotel
  • 27 February 2025
🏨 RobosizeME, a provider of AI-enabled process automation solutions for the hotel industry, has partnered with Loews Hotels & Co to optimize back-office operations using advanced automation. Essential tasks like processing suspended profiles, OTA commission reconciliations, and third-party credit card routing are being automated to enhance accuracy and efficiency. Greg Berman, Managing Director at RobosizeME, highlighted the focus on streamlining repetitive processes to improve guest satisfaction. RobosizeME serves various global hospitality groups and ensures data protection and compliance with certifications like ISO 27001 and GDPR.
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Flywire Acquires Sertifi

  • Automatic
  • 27 February 2025
💾 eviivo, a booking and property management platform, integrated with Breezeway, an operations and guest experience platform. This collaboration aims to automate workflows and improve efficiency, with property managers potentially saving over 40 hours monthly and cutting costs by up to 30%. The integration ensures seamless operation across booking channels, immediate coordination of tasks, and allows ad-hoc guest requests, enhancing operational efficiency and guest experience. Jake Ryan of Book Hocking with over 150 cabins, praises the time-saving benefits of the integration.
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  • 3 min

Apaleo unveils Agent Hub, the first AI Agent marketplace for the hospitality sector

  • Hotel Speak
  • 27 February 2025
💻 Munich, 27th February 2025 - Apaleo, an open property management platform, launched Agent Hub, the first AI agent marketplace for the hospitality sector. Agent Hub aids in building, discovering, adopting, and sharing AI solutions, enabling operational streamlining, guest experience enhancement, and profitability increase. The platform promotes industry collaboration and allows for agent customization without vendor lock-in. AI agents deploy in hours, unlike traditional software implementations that take months. Early adopters benefit from instant guest insights and data handling like TheNew Group’s guest experience agent on Apaleo. Apaleo CEO Ulrich Pilau emphasizes the future of open, flexible hospitality technology that meets real business needs.
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  • 3 min

What is an AI Agent? How Hotels Can Leverage AI for Success

  • Alison Wyss
  • 27 February 2025
🏨 AI Agents are revolutionizing the hospitality industry, managing guest inquiries, reservations, optimizing bookings, enhancing personalization, and automating routine tasks for operational efficiency. They offer 24/7 assistance, personalize interactions, and ensure resources are used effectively. TrustYou's AI chatbots serve as digital concierges, drive revenue by analyzing trends for dynamic pricing strategies, and foster loyalty for repeat visits. Adapting AI Agents aids in competitive market positioning, sustainability, and innovation.
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  • 2 min

How a CXP’s Real-Time Analytics and Survey Dashboards Enhance Guest Satisfaction

  • Blathnaid King
  • 27 February 2025
📰 Hospitality businesses use real-time analytics and survey dashboards to track guest feedback instantly, enhancing guest experiences and revenue. Customers with excellent experiences spend 140% more than those with poor experiences. TrustYou's Customer Experience Platform (CXP) provides live feedback across multiple channels, allowing quick response to prevent negative impacts on reputation and bookings. A single unresolved negative review can significantly affect future bookings, underscoring the importance of early intervention.
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  • 4 min

What is a Customer Experience Platform, and Why is it Important?

  • Blathnaid King
  • 27 February 2025
📸 Travelers are 3.9 times more likely to book a hotel with higher ratings. 76% would pay more for a hotel with better reviews. A CXP can lead to $65 million annual revenue increase for upscale hotels with 10 million customers by raising the CX Index™ score by 1 point. Despite 64% of leisure travelers and 52% of business travelers not being loyal to a hotel brand, CXPs aid in retaining guests by improving service quality. Additionally, 95% of travelers read reviews, and 46% use search engines for planning trips. CXPs provide centralized feedback management, real-time alerts, AI-powered sentiment analysis, and personalized guest experiences, which are crucial for hospitality businesses in managing online reputation and guest satisfaction effectively.
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  • 2 min

limehome enters France with two strategic openings in Suresnes and Versailles

  • l.guillotindecorson
  • 27 February 2025
🏠 Limehome, Europe's serviced apartment operator, enters the French market with 44 apartments in Île-de-France, targeting a 2025 opening in Suresnes (25 apartments) and Versailles (19 apartments). The Versailles location features transformation of listed buildings and an antique shop on the ground floor. With over 9,000 apartments in 150 cities, limehome's model emphasizes design, technology, and digital management. The expansion taps into France's dynamic tourism, where Paris alone registered over 52 million overnight stays in 2023. Limehome plans significant French growth in coming years.
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