Travellers’ technology reliance growing,…
📰 UK travellers in 2025 increasingly use Gen AI and travel influencers for trip planning. 60% more relied on Gen AI, while influencer use grew by 33%. Social media ads saw a 27% rise as a trip inspiration source. In China, Gen AI usage rose by 146%. Brits still consult family and friends 36% more than other sources. AI trip planning benefits include finding new destinations (39%) and confidence in decisions (38%), despite some inaccuracies (25%). 70% of Brits consider using biometrics at airports.
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