HBX Group Accelerates its Transformation with AI, Optimizing Distribution and Customer Experience
🏨 HBX Group, a B2B travel technology marketplace, is advancing AI in travel with 20% of customer service contacts AI-handled, offering instant responses to common queries. COO Xabier Zabala emphasizes AI's present impact on operational efficiency and service agility. The company's AI solutions include omnichannel customer service automation, new agent training with realistic simulations, content improvement in 18 languages, and anomaly detection. AI also enables staff to focus on strategic tasks and the company prioritizes training for AI-augmented roles. Security and compliance are ensured through international standards like GDPR and continuous AI performance auditing.
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