Innovation - 10 Minutes News for Hoteliers - Page 7

2 min

The RM’s Dilemma: Why Your Perfect Spreadsheet Kills Your TRM Strategy

📑 Revenue Manager struggles with outdated tools: Despite pride in a complex, three-year-old Excel spreadsheet, managers face challenges when tasked with expanding data analysis to include TRevPAR and Total Revenue Management. Current tools are stretched to their limits managing room stays alone, making it difficult to add F&B, MICE, and ancillary data. Pressure from the GM highlights the need for more efficient, scalable solutions to optimize the guest journey and revenue strategy.

From Fragmented PMS to Forecast Confidence: A Case Study

24 February 2026

📈 Multi-property hotel operators face challenges with fragmented data due to diverse PMS systems, leading to delays in forecasting and decision-making. By unifying data for consistent forecasting, the operator improved RGI performance and decision velocity. Predictive insights enabled proactive actions, reducing errors and aligning revenue strategies. The use of Juyo Analytics unified data across properties, fostering trust and confidence in financial planning and executive decision-making. Automation and storytelling in reporting enhance strategic focus.

Volotea adopts Navitaire’s Stratos for AI-orchestrated retailing

🚀 Low-cost Spanish airline Volotea will adopt Navitaire Stratos, an AI-driven, cloud-native retailing platform by Amadeus. The move enhances personalised shopping, with a unified shopping cart and expanded self‑service options. Stratos simplifies partner airline connections and integrates with third-party services like car hire. This aims to boost revenue and improve agility in a competitive market. The platform's open architecture accelerates new capability introductions, ensuring Volotea stays ahead in dynamic, data‑driven commerce.

Holiday rental group Awaze launches app within ChatGPT for traveller ease

📱 Awaze, Europe's largest holiday rental provider, launched an app on OpenAI’s ChatGPT for booking UK cottages, reflecting rising demand for AI travel planning. Consumers describe ideal breaks, like a dog-friendly cottage with a hot tub, to get tailored results. Awaze's £45m annual tech investment enabled rapid app development. Over the past year, Awaze built digital foundations and released eight new apps, enhancing booking experiences and supporting property owners through AI tools.

Guest Post: The thrill isn’t gone… it’s waiting on the next turn

🏨 The short-term rental industry is at a crossroads. AI is automating tasks like marketing and guest messaging, impacting operator decisions. One path focuses on cost reduction and efficiency, leading to commoditization, while the other emphasizes personalized experiences, enhancing brand value. Investing in hospitality can boost repeat bookings from 5% to 18%, as shown in an analysis of 230,000 bookings. Operators achieving 28% direct repeat bookings can surpass the 9% on platforms like Airbnb, thus improving economic outcomes.

4 min

Apaleo and THE FLAG bring agentic AI into live hotel operations with autonomous task creation

💻 MUNICH, 23 February 2026 – Apaleo and THE FLAG have advanced AI Trace Agent at THE FLAG Zürich, a 101-room property. It generates 30 tasks daily with no manual input, saving 3.5 hours weekly in task creation time. The system automates guest requests, enhancing operational efficiency and guest experience. Built via Apaleo’s Agent Factory in collaboration with Sweeply, it integrates seamlessly with existing systems, enabling rapid deployment and significant time savings.

3 min

Operto unveils Operto ONE: a coordinated AI team designed to operate across the entire hotel

💻 Vancouver, Canada, 23 February 2026: Operto launches Operto ONE, introducing specialized AI teams for independent hotels. Seven agents manage distribution, guest services, and operations. The system coordinates tasks via a shared AI Hub, enhancing capabilities traditionally reserved for larger groups. AI teams protect revenue, streamline guest communication, and optimize operations. Operto ONE integrates structured intelligence into hotel management, providing continuous analysis and actionable insights for improved decision-making in hospitality.

4 min

Highgate and Kessler Join Forces to Power Up Performance

📈 Highgate and The Kessler Collection formed a strategic alliance in November 2024, creating Kessler Hospitality within Highgate. This collaboration aims to grow The Kessler Collection's brand and profitability using Highgate's experience. Highgate plans to expand into new markets with Kessler's assets. The alliance seeks to add two properties per year, focusing on profitability and brand growth. The partnership leverages Highgate's technology, resources, and buying power for enhanced performance and operational efficiency.

2 min

Lighthouse Announces Launch of Revenue Agent

💻 Denver, Colorado—Lighthouse launched Revenue Agent, an AI tool for hotels, on February 2026. It uses 3 billion daily data points to optimize pricing, sales, marketing, and performance. Revenue Agent works 24/7, suggesting actions and analyzing market data, while learning from user strategy. Lighthouse aims for 10x efficiency. Future plans include AI agents for pricing, sales, marketing, and distribution, integrating into a single platform for coordinated optimization.

2 min

Mews Debuts New Brand Identity

💻 Mews, an Amsterdam-based company, introduced a new brand identity reflecting its growth with a unified operating system for the hospitality industry. Recently, Mews secured $300 million in Series D funding, reaching a $2.5 billion valuation. Over the past year, Mews accelerated SaaS gross profit growth by 55%, expanded to 15,000 properties across 85 countries, and supports over 132,000 monthly active hoteliers. The platform aims to enhance hotel efficiency by integrating guest, operational, and financial workflows.

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