Travel industry must target Gen Xers as Baby Boomer boom fades
🏖 By 2024, Gen Xers (40-60) are set to become the primary market for luxury travel, overtaking Baby Boomers (60-80) who will likely retire from traveling in the next 10-14 years. Gen X leads in spending and prefers luxury, balance, sustainability, and learning. They value straightforward communication, through channels like newsletters, Facebook, and YouTube, with a focus on value and visual appeal.
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