VRBO revealed as market leader in UK’s…
🌄 VRBO tops the holiday cottage sector in 2024, with Salience Search Marketing's report highlighting its 13,355 owned social score and 165,000 monthly brand searches. VRBO boasts 7.3 million social media followers. Hoseasons follows with 450,000 monthly searches and 350,000 Facebook followers. Sykes Cottages receives 246,000 searches monthly, Forest Holidays has 110,000, and Holiday Cottages gets 135,000. Center Parcs records 201,000 searches, while Holiday Lettings, Coolstays, and Sally's Cottage follow with 40,500, 18,100, and 6,600 searches, respectively. The sector's competition necessitates strong online presence for consumer recall.
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