Market Trends

🛌 STR/Tourism Economics forecasts a 0.6% RevPAR growth for 2026, after a 0.3% decline in 2025. Demand dipped 0.5% in 2025, expected to rebound by 0.4% in 2026. The 2026 World Cup will boost U.S. RevPAR by 0.4%. U.S. inbound travel is expected to rise 3.7%, with outbound travel increasing 4.6%. Supply growth is reduced to 0.7% for 2026, and ADR growth remains below inflation. Group demand fell 1.8% in 2025, offset by 4.0% ADR growth.

🎸 Hard Rock Hotel & Casino Atlantic City has launched a $50 million capital improvement plan for 2026, renovating 700+ rooms and eight penthouses. By 2026, the resort will introduce Sitar, an East-Indian restaurant, and Federal Donuts and Chicken. Enhancements include 16 EV chargers and new carpets. Since 2018, nearly $700 million has been invested. Upcoming 2026 performances feature Rod Stewart and more. The resort won its third USA Today Top Workplaces Award in 2026, supporting 500+ local organizations.

🏨 Chris Silcock, President of Global Brands and Commercial Services at Hilton, discusses Hilton’s data-driven revenue management evolution and commercial strategy. Key takeaways: 1) Data must align with hotel objectives for organizational trust. 2) Hilton’s brand growth strategy involves owner-led demand and brand architecture. 3) AI enhances operations, guest experiences, and distribution. Hilton aims to use AI for personalized guest experiences and inspire travelers, leveraging their superior data and loyalty context over intermediaries.

🖼 In the hotel industry, segment failure is rising due to attracting the wrong customers, lured by discounts rather than brand alignment. This leads to financial, cultural, brand, operational, and reputational erosion. Hotels should focus on marketing alignment, transparent communication, concept-centric training, price integrity, and technology for feedback. Future success requires targeting the right guests, not just filling beds. Adopting these strategies protects the brand and ensures long-term sustainability.

🍱 In 2026, dietary trends will shift with fibre becoming the new protein, propelled by awareness of digestive health and the disadvantages of ultra-processed foods. Restaurants in London and Beijing innovate by offering fibre-rich and plant-based dishes. The rise of low-ABV drinks, such as those at FURA bar in Singapore, caters to moderation. Environmental efforts see a decline in single-use plastics, with places like Desa Potato Head in Bali leading by example. Collaboration in the global hospitality sector is increasing.

💸 Midscale and economy segments account for nearly 70% of Accor's portfolio. Jean-Yves Minet emphasizes the importance of brand execution for strategic advantage. He discusses with Hospitality ON the role of purpose, discipline, and consistency in building long-term value across Accor's global network.

💬 Founded in 2022, "It’s Personal Stories" podcast by David Kong, Rachel Humphrey, and Lan Elliott launched a revamped website. Hosting nearly 300 interviews, each 30-minute session features global hospitality leaders sharing personal stories and lessons. The platform, with tools for searching interviews, includes articles on topics like leadership and self-care. It has attracted almost 750,000 YouTube views and is free for users, aiming to inspire the next generation of hospitality professionals.

🗺 Global long-haul travel plans for 2026 soften due to financial and time constraints, with 59% planning trips, down 5%. Interest in Europe remains solid at 42%, despite a 3% drop. Safety ranks highest in Europe, cited by 51%. High costs deter 52%, especially among 18-34 age group. Leisure travel motivations dominate at 75%, with business travel up 3%. Demand for partial packages rises, especially in China. Slow travel interest grows from 22% to 26%.

🗺 November 2025, at EHL Hospitality Business School, international researchers and industry leaders gathered for "Imagining the Future in Dark Times" workshop to address tourism's evolving challenges. They identified six key areas: Climate & Mobility, Food & Circularity, Social & Work, Governance & Policy, Measurement & Assessment, and Business Models & Management. Industry leaders, including those from Nespresso and MSC Cruises, stressed sustainability's strategic importance. The collaborative white paper serves as a research agenda and strategic scorecard for tourism's future.

✈ Sonesta Los Angeles International Airport (LAX) underwent a $42 million renovation, enhancing its appeal as a weekend leisure destination. Average length of stay increased by 42%, from 1.1 to 1.7 days, matching downtown hotels. Features include a 14,000 sq. ft. meeting space, a restaurant, sushi bar, and a grab-and-go outlet. Enhanced soundproofing and local attractions contribute to its success. Airport hotels are evolving beyond mere stopovers, adopting strategies to boost occupancy and revenue.