Market Trends

In an increasingly competitive hospitality environment, guest satisfaction is the basis of a customer’s loyalty to a brand and a hotel’s long-term revenue growth.

This article was written by Travolution. Click here to read the original article Skyscanner has highlighted seven trends it expects to shape travel in 2026 to mark the launch of…

The U.S. hotel industry reported negative year-over-year comparisons, according to CoStar’s latest data through 25 October. CoStar is a leading global provider of online real estate marketplaces, information and analytics in the property markets.

Since room sales generate lodging tax revenues, an overview of hotel market trends provides insight into the industry’s current and future fiscal impacts. As documented in our 2024 HVS Lodging Tax Study, the national lodging market has experienced recent growth in average daily room rates and revenue per available room. However, occupancy levels have remained relatively flat. The Average Daily Room Rate (“ADR”) represents the average revenue earned for each room rented in a hotel. Revenue per available room (“RevPAR”), the product of ADR and occupancy rate, is a standard industry metric that combines the effects of occupancy and room rates on overall revenue performance. ADR and RevPAR increased in 2024 but has seen slower growth through the first eight months of 2025 compared to the same period in 2024. The figure below compares year-over-year growth in the national lodging market from 2023 through August 2025.

Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key system expands globally, its view of what makes a hotel exceptional sometimes contrasts with what guests actually experience.

The hotel industry is stuck in a déjà vu loop. For the past decade, brands have fought to reclaim direct bookings on brand.com, deploying loyalty programs, enforcing rate parity and…

In today’s evolving hotel market, your competitive set (compset) should be your compass—not a leftover list from years past. With margins tighter than ever, profit benchmarking has become essential. Yet many compsets are still optimized only for RevPAR, not for true performance insights.