Market Trends

🏨 Watergate Bay Hotel, based on the North Cornwall coast, won the Gold Cornwall Tourism Award for large hotel of the year and the Winner of Winners title on 13 November 2025. The hotel will represent Cornwall at the 2026 Visit England Awards. Recent expansions include appointing a new executive head chef, COO, and GM. The hotel will open Cornwall’s first beachside real ice rink on 17 November. Key partnerships include Land Rover Discovery.

🎁 More than a third, or 37%, of UK residents plan to travel domestically to visit family and friends this Christmas, according to a survey of 45,000 by Travelodge. Only 4% will go overseas. Among these, 14% will sleep on sofas or floors. The survey also reveals 49% prefer regional Christmas markets, with Bath leading the list. Traditional meals remain popular: 65% will have turkey. Casual outfits dominate, with 45% opting for comfort.

📅 11 November, France: The bank holiday weekend diverged from the previous All Saints' holidays, with most regions experiencing a downturn despite the favorable weather. The French Riviera thrived, buoyed by the luxury sector and international visitors, whereas northern and western cities faced notable decreases. This analysis, based on MKG data, highlights how the weekend's performance challenges markets' adaptability to fluctuating demand.

🗺 Provence-Alpes-Côte d'Azur saw an 11.8% RevPAR increase over the 11 November 2025 weekend, driven by a 10.7% rise in average daily rates, mainly in luxury hotels. Visitor numbers slightly increased (+0.5 points) due to favorable weather and international tourists. Cannes and Nice excelled, with Cannes' RevPAR surging 34.3%, linked to the European Pensions & Investments Summit starting 12 November. In contrast, other French regions didn't perform as well.

🏨 Nov 14, 2025: U.S. hotels face mixed fortunes. Economy and mid-scale segments struggle with RevPAR barely above zero, while luxury hotels see over 5% RevPAR growth through August 2025. Luxury ADRs are up 5% year-on-year, but demand from younger travelers and value shifts pose risks. Luxury-hotel growth forecasts show 4-5% CAGR in major regions, with investment favoring premium assets. Hoteliers must enhance brand value and manage costs amid a tightening market.

📊 A Florida coastal independent hotel increased direct bookings by 35% and RevPAR by 25% in six weeks by enhancing visibility. Independent hotels struggle with visibility across OTAs, Google, and local searches, not necessarily with marketing, pricing, or promotions. RevOptimum's Hotel Visibility Program aids by improving OTA placements, Google visibility, and search discovery, thus boosting direct bookings. Improving these visibility factors is essential for independent hotels to be seen and booked.

🛫 Nov 13, 2025, Deloitte reports 54% of Americans plan holiday travel between Thanksgiving and mid-January, a 5% increase from 2024. However, spending is expected to drop to an average of $2,334, an 18% decrease. While Gen Z and millennials lead travel plans, Gen Z's budget reduction hits 31%. Only 47% plan to fly, down from 55%. Generative AI use in travel planning rises to 24%. Meanwhile, 26% of travelers still pursue luxury options.

🛑 Nov 13, 2025, U.S.: Hotel performance projections for 2025-2026 face a downgrade by STR and Tourism Economics due to static macroeconomics. 2025 occupancy is forecasted at 62.3%, below 2024's 63.1%. RevPAR is expected to decline by 0.4% in 2025. ADR growth remains low at 0.8%. 2026 occupancy could drop to 62%. Economic challenges like rising unemployment and tariffs are key factors, though 2026 might see optimism from income growth and international events.