Market Trends

Tripadvisor, the world’s largest travel guidance platform, today released its annual Winter Travel Index revealing robust winter travel demand, with 60% of travelers planning trips and 45% indicating they’re traveling more this winter than last year. The comprehensive report shows a diverse mix of cold urban destinations and warm-weather escapes leading winter travel preferences.

WATG, the preeminent leader in integrated luxury hospitality design since 1945, spotlights five trends that will continue to evolve and shape Asia Pacific’s hospitality industry in 2026 and beyond.

UNIVERSITY PARK, Pa. — Benchmarking the representation of women and Black leaders in the hotel industry, the Penn State School of Hospitality Management has released the 2025 Representation in Hotel Leadership research report.

Moderator: Jon Peck, President of Peck Hotel Consulting, and Cayuga Hospitality Consultant

Veterans Day falling on a Tuesday, compared with Monday last year, slowed U.S. travel. Revenue per available room (RevPAR) for the week ending 15 November fell 4.6% on declining occupancy (-2.6 percentage points, ppts). Average daily rate (ADR) was also down (-0.5%), which was the industry’s first decrease since the week ending of 25 October.

Investors have read the situation correctly. In a turbulent real estate market, hotel assets still stand tall — in fact, they outperform. Week after week, I see it clearly on the ground. Ambition on one side, caution on the other, yet a shared conclusion: hospitality outshines other asset classes.

Attending 2025 NYU International Hospitality Investment Forum (IHIF) in early June in New York, one common remark amongst keynotes and panelists was to point to the huge growth of loyalty program membership numbers for the big chains as being synonymous with the growth of ‘actual’ loyalty (we’ll get to what actual means later).

As wellness tourism expands into a multi-billion dollar industry, BoF sits down with Vivianne Garcia-Tunon, vice president of wellbeing at Auberge Collection, to unpack how the ultra-luxury hospitality brand is strategically delivering on luxury travellers’ evolving expectations.

A prolonged slowdown highlights soft demand and challenges ahead for major markets Nov 24, 2025 U.S. hotel performance weakened again in October, marking the eighth consecutive month of year-over-year occupancy…

Hospitality has a trust crisis, and last week proved it. Last week, my post about the Sonder x Marriott fallout unexpectedly went viral. Almost 230,000 people saw it. Hundreds commented.…