Market Trends

Why do some of the world’s most celebrated hotels receive lower guest ratings than others with fewer accolades? The answer lies in how excellence is defined. As Michelin’s new Key system expands globally, its view of what makes a hotel exceptional sometimes contrasts with what guests actually experience.

The hotel industry is stuck in a déjà vu loop. For the past decade, brands have fought to reclaim direct bookings on brand.com, deploying loyalty programs, enforcing rate parity and…

In today’s evolving hotel market, your competitive set (compset) should be your compass—not a leftover list from years past. With margins tighter than ever, profit benchmarking has become essential. Yet many compsets are still optimized only for RevPAR, not for true performance insights.

After a summer marked by contrasting dynamics, the French hotel industry is picking up steam in September, posting generally positive indicators. But behind this apparent stability, significant gaps are widening…

The FIFA World Cup 2026 will be the largest ever, spanning three countries, 16 host cities and 48 teams competing in 72 group-stage matches across North America.

This article was written by Lodging Magazine. Click here to read the original article On day two of The Hospitality Show 2025, conversations centered on assessing the industry’s current landscape…