Booking.com’s 2025 European Accommodation Barometer
💻 Jul 4, 2025, Europe's accommodation sector is optimistic despite challenges. Booking.com's survey of 1,160 executives reveals 63% positivity, especially in Southern Europe. However, 62% plan stable or increased investment, with chains leading. Hiring remains difficult due to salary and work-life expectations. A training gap persists, with 17% of independents lacking training programs compared to 2% of chains. Smaller hotels face tech adoption barriers like AI due to cost and expertise shortages.
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