Market Trends

📅 April 2025, France: The French hotel industry saw an upswing with the Easter weekend and Spring holidays from April 5 to May 5. RevPAR increased by 5.2% in low-cost, 3.4% in budget, and 10.4% in upscale segments. Paris occupancy neared 80% with a 6.8% RevPAR boost. International tourism to France rose, with East Asian and North American arrivals up by 4.8% and 8.1%, while Italy, Spain, and Belgium also showed over 20% growth.

📰 14th May, Milan: Glion Institute hosted a panel at Portrait Hotel, Lungarno Collection, exploring luxury brands in hospitality. Experts included Eleonora Cattaneo, Cristina Fogliatto, and Margot Canfeur. Discussions focused on brand identity fusion, partnerships, and strategic communications. Emphasis on hybrid profiles and soft skills was noted. Cristina highlighted balancing traditional and social media for authentic connections. Margot discussed hospitality's role in democratizing luxury experiences, enhancing brand awareness. The event underscored Glion’s focus on luxury-hospitality synergies.

🍽 Saladplate, part of Informa Markets, serves as a key platform for the hospitality, food, and beverage industries, providing insights through weekly news, a monthly newsletter, and a bi-monthly e-magazine. With access to over 10,000 brands and products, it connects users with a vast supplier directory and updates from more than 35 international trade events.

🏠 Independent short-term rental hosts remain optimistic, with 47.7% seeing no impact from large property management companies and only 10.4% feeling dominated locally. Involving 566 STR professionals, the report reveals hosts' confidence in personalisation (74.8%), attention to detail (72%), direct guest relationships (60.3%), and pricing flexibility (48.8%). While 38.3% might partner with PMCs for marketing, 56.7% plan to expand in 2025, showing continued optimism in the STR market.

📈 May 21, 2025 – Expedia's 2025 Traveler Value Index highlights that 88% plan leisure trips in the next year, with a 19% rise in international travel intent since 2022. Social media influences 61% of trip ideas, up from 35% in 2022, and 73% are swayed by influencers. Trust is as pivotal as price, with 75% paying more for better-reviewed lodging. 83% favor using loyalty points for travel. Chinese, UK, and German travelers lead in planning international travel.

🗺 Luxury travel trends in 2025 show affluent travelers plan an average of eight leisure trips, with three being international. Preferred Hotels & Resorts' report highlights that 70% find modern luxury hotels soulless due to standardization. Over 90% value curation, while 71% plan multigenerational trips. Authentic experiences and loyalty programs are crucial, with 82% emphasizing loyalty for quality. Conducted by The Harris Poll, the survey involved 500 affluent U.S. travelers with specific income and asset criteria.

🏨 Nemea Appart'Hotel, marking its 20th anniversary, operates 18 properties in major French cities with annual sales of €28 million. In 2022, the Nice property opened as part of a strategy to expand with 4-star residences. The brand aims for 30 properties by 2030, opening 2-3 annually. They target digital transformation, boosting direct sales by 300% via a new website. Future plans include self-check-in kiosks by 2026, aligning with hospitality tech trends.