Market Trends

🏨 Hotel industry experts warn against the rush to adopt new KPIs like "RevPAG" (Revenue Per Available Guest), emphasizing the flaws in metrics that lack clear definitions. The focus on averages, such as Average Guest Spend, may mask real variations in guest behavior, as averages smooth out data nuances. The drive for occupancy can result in a "lowest common denominator" approach, with Revenue Management Systems (RMS) potentially lowering rates to achieve bookings, leading to a revenue loss from higher-paying guests. Alternative strategies include using histograms to visualize data distribution and moving beyond averages to tailor services, identify VIPs, and optimize pricing. Modern Hotel Business Intelligence (BI) systems, like Demand Calendar, are vital for consolidating and visualizing complex data, providing actionable insights, and breaking down departmental silos for better, more profitable decision-making. The article suggests measuring smarter, leveraging existing data insights, and focusing on targeted strategies over acquiring more KPIs.

📍 Gen Z and millennials consider takeout essential, with over 60% ordering off-premises more frequently than the previous year. Urban consumers heavily rely on takeout, while 67% of rural consumers desire more options. Mobile ordering is popular among 57% of adults, especially millennials (74%) and Gen Z (65%). Limited-service restaurants offering delivery stand at 65%, with many planning curbside and dedicated takeout areas by 2025. Full-service restaurants also see off-premises services growth, with 43% expecting an increase in curbside pickup. Customers prioritize speed (94%) and customer service, with 75% valuing tech-enabled ordering. Over 80% engage with deals and 65% say loyalty programs influence their choice. Packaging quality is important for 90% of customers, and many are interested in real-time deals (nearly 9 in 10), bundled meals (67%), meal kits (70%), and subscriptions (62%). Half of Gen Z and millennials are open to AI-generated video assistant ordering. Off-premises dining is seen as a crucial growth avenue for restaurant operators.

📊 STAAH's Reports module provides actionable insights for property management, with weekly or monthly reviews suggested for strategizing based on market demand. The module categorizes reports into five areas: Insights (business and channel performance), General (operational metrics), Booking Engine (direct booking performance), Opportunities (Booking.com-specific insights), and Logs (internal use for operational transparency). These tools aid in identifying trends, adjusting strategies, and enhancing guest experiences, positioning properties for growth in a dynamic market.

🏨 Meyer Jabara Hotels and Pappas Hotels team up to acquire Courtyard by Marriott Clemson in South Carolina. Renovations are set to begin this summer, including updates to soft goods, flooring, The Bistro, lobby, and expanded meeting space. The 110-room hotel, known for its outdoor pool and 24-hour Market, is a prime spot for visitors to Clemson University, which has over 29,000 students. The renovation aims to maintain the hotel's reputation for quality service and modern amenities.

🏡 Miiro launched Templeton Garden in London's Earl's Court, marking its UK debut and fourth European location after Paris, Barcelona, and Gstaad. The five-storey hotel offers 156 rooms and suites, three F&B outlets—Sprout bar, 62-cover Pippin's restaurant, and Pip's café/deli—and boasts amenities like a 24-hour gym and a guest-only library. CEO Neena Gupta and General Manager Nicola James highlighted the new hotel's potential to integrate with the local community. Miiro plans further European expansion in 2025.

🏠 Hilton expands in Italy with Canopy by Hilton Milan Duomo and Hilton Garden Inn Rome Colosseum. Opening later this year, Canopy by Hilton will be the first in Italy, located in Milan with 96 rooms, featuring a restaurant, bars, pools, and fitness facilities; it's near landmarks like the Duomo di Milano (

🏠 Wellness tourism expected to hit $1.3 trillion by 2025, with wellness travelers spending 53% more than average tourists. Top destinations include Bali, Costa Rica, Japan, India, and Thailand. Hotels can capitalize on this trend by creating a wellness identity, partnering with local practitioners, becoming mediators for health tourism, hosting micro wellness events, and showcasing guest wellness stories. Packages like Weekend Wellness Escapes and Sleep Tourism are trending.

🏡 In San Francisco, April 15, 2025, Hospitable's research indicates 79.7% of independent short-term rental (STR) hosts prefer not hiring property management companies (PMCs) for the next year. High PMC costs (82.2%) and the desire for direct control (58.4%) are major reasons. Over one in eight hosts returned to self-management due to dissatisfaction, aiming for greater guest interaction control (63.7%) and higher profitability (54.7%). Technology is a key enabler, with 96.8% of hosts considering it essential. Hospitable, founded in 2016, empowers hosts with tools for automation, including AI-powered messaging, team notifications, and synchronized calendars. The survey for 'The Evolving STR Landscape' report included 566 hosts and managers and was conducted in Q1 2025.