REPORT: Resilience in Consumer Habits, Signaling Optimism for Restaurants
🍴 TouchBistro's 2025 American Diner Trends Report surveyed 1,500 U.S. diners, revealing a 12.5% increase in dining and takeout costs. Weekly dining out rose slightly from 39% to 42%, with 28% ordering more takeout and delivery. DoorDash leads delivery apps at 73%, Uber Eats follows at 56%, and Grubhub is at 34%. Loyalty program engagement weekly increased from 34% in 2023 to 47%. Lower income households making less than $50k dine out 27% weekly, compared to 64% for $200k+ incomes. Gen Z, despite being frugal tippers at 13%, are dining out daily (20%) and 50% plan to increase takeout/delivery. Average restaurant spending is $54, up from $48, with average tips at 16%. Five suggestions for restaurants include minimizing price increases, expanding off-premise options, leveraging LTOs, enhancing digital presence, and implementing tech efficiently.
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