U.S. hotel guest satisfaction slips
🏨 Hilton leads in guest satisfaction in lodging with IHG, Airbnb, and Marriott close behind, according to the American Customer Satisfaction Index. The travel sector saw a decline in customer satisfaction, with lodging dropping to 76 out of 100. The ACSI Travel Study 2025 indicated a 1% dip in lodging satisfaction. Airbnb performed well against midscale brands, while Motel 6 scored the lowest at 67. The study culled insights from 16,771 surveys conducted between April 2024 and March 2025.
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