Marketing - 10 Minutes News for Hoteliers - Page 15

1 min

Zuri Hospitality Management Elevates Distribution, Operations, and Guest Experience with D-EDGE

🏨 Grand Zuri, a prominent hospitality brand, delivers unique experiences and has received numerous accolades. D-EDGE, a SaaS company, supports over 17,000 hotels in 150+ countries with cloud-based solutions for hotel distribution, involving 500 experts across 25 countries. As an Accor subsidiary, D-EDGE's ecosystem includes 550+ partners. Accor itself operates over 5,700 properties and 10,000 food and beverage venues in 110 countries.

2 min

MyBoutiqueHotel Choose Influence Society to Accelerate Global Growth of Curated Boutique Collection

Paris-based boutique hotel platform partners with digital agency Influence Society to boost international reach and support niche positioning. Influence Society, a leading digital marketing agency specializing in high-end hospitality, has…

🚨 Why the sudden and more aggressive push for “Rate Parity” from the major OTAs? Short answer: they might be freaking out. Here’s why 👇 Gary Vee said something recently that clicked for me: AI… | Josh Guerra

💸 In response to AI-driven booking trends, major OTAs are intensifying their "Rate Parity" efforts, fearing losing price-sensitive bookings. Strategies may include banning individual property names, conducting manual audits, and enforcing API restrictions. Property managers should focus on enhancing guest experiences, boasting a high NPS like Fieldtrip's 87. Strategies include smart email marketing, creative pricing, evolving SEO, social media leverage, and diverse OTA usage. Fieldtrip's ~50k followers demonstrate social media potential for new revenue.

eDreams ODIGEO subscriber base hits 7.5…

🛩 eDreams ODIGEO: Fiscal Year 2026 results show 20% membership growth, reaching 7.5 million members. Quarterly growth hit 205,000, achieving €39 million in profitability, an 8% increase. A €20 million share repurchase, 80% completed since May, boosts stock liquidity with €2.5 million daily trading volume. A new €20 million buyback and redemption of nearly 3 million shares aim to enhance earnings per share.

1 min

The Real Story Behind Airbnb’s 15.5% Fee Hike

🏠 Airbnb is implementing a 15.5% fee hike, aiming to unify all hosts under a single commission structure as a precursor to introducing tiered commissions in 2026. This change is part of a 12-18 month strategic rollout, fundamentally altering host-platform interactions. Hosts are encouraged to find ways to future-proof their businesses in anticipation of these shifts, as this move marks the beginning of a broader strategy rather than a standalone adjustment.

2 min

AirBnB (yellow) vs. Booking.com (green) Airbnb has a weird problem: it’s both too big and too fragile. On the one hand, second-quarter revenue rose 13% to $3.1 billion, and profits beat… | Sorin Anagnoste

💰 Airbnb's Q2 revenue rose by 13% to $3.1 billion, yet management warns of upcoming challenges including tariffs and regulatory issues. They've invested $200 million in new services like haircuts and cooking classes, but Wall Street remains unconvinced, causing a drop in stock value. Past attempts at diversifying into "Experiences" were abandoned due to poor cash flow. Meanwhile, Booking Holdings, with consistent inventory offerings, is valued at over twice Airbnb, highlighting the latter's current volatility.

4 min

The Untapped Goldmine: Why Regional OTAs Could Be Your Hotel’s Secret to Higher Occupancy

📰 Asia, Middle East, and Europe are seeing a rise in regional OTAs like Traveloka, MakeMyTrip, Goibibo, and HRS. These platforms target specific markets, increasing visibility and conversion rates. STAAH connects to over 2,000 OTAs, enabling seamless management of global and regional channels. Real-time updates, dynamic pricing, and integration with PMS make it efficient for hotels to manage multiple platforms, ensuring significant reach and relevance without additional workload.

2 min

Whenever I start working with a hotel, I don’t begin by looking at their follower counts or ad spend. I start by asking the marketing team 5 questions. These 5 questions tell me everything I need to… | Scott Eddy | 45 comments

🏨 When analyzing hotel marketing, focus on identifying the dream guest's psychology, crafting a consistent brand story, and measuring ROI beyond vanity metrics. Ensure high AI search rankings and implement systems for guest referrals and loyalty. These factors reveal marketing gaps and readiness for strategic growth. If your team struggles to answer these questions, it may explain underperformance in your marketing efforts.

2 min

Nido Living selects eviivo to raise…

🏨 Nido Living partners with eviivo to expand into short-stay hospitality across its Iberian portfolio, focusing on Madrid's Nido Príncipe Pío and Valencia's Nido Malvarrosa. Since late 2024, over 18,000 guests have stayed, with Nido Príncipe Pío setting a record of 782 room nights in one day. Nido Malvarrosa exceeded 2,000 room nights in its first two weeks and achieved over 80% occupancy by May 2025, surpassing the regional average of 55%. 🏨

2 min

𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐡𝐨𝐭𝐞𝐥𝐬: 𝐘𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐢𝐬𝐧'𝐭 𝐁𝐨𝐨𝐤𝐢𝐧𝐠.𝐜𝐨𝐦. Had a GM call me last week, frustrated about Booking. com taking 23% commission on every… | Eduard Ruppel 爱德华 | 44 comments

🛌 Had a GM call last week about Booking.com’s 23% commission on reservations. His boutique hotel missed visibility in Google Hotel Pack—meant for hotels, not OTAs like Booking. His Google profile lacked photos and proper descriptions, and his 2015-era website was ineffective. Advised him to optimize his online presence, manage reviews, and fix local SEO, which could take 6-18 months for results. Key focus: ensuring guests find his hotel directly, bypassing OTAs.

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