Marketing

🏨 Written by Debiprasad Sarangi on Sep 8, 2017, the article discusses the complexities of hotel management, emphasizing the diverse expectations of guests and the multifaceted decisions hoteliers must make to meet those needs.

🏡 Extended Stay America Premier Suites – Charlottesville, developed and managed by KARA Hospitality, opened a new four-story, 92-room property in Virginia. The hotel offers free wi-fi, complimentary breakfast, premium cable, a 24-hour fitness room, onsite laundry, and fully equipped kitchens in all suites. Located near the University of Virginia and other attractions, it caters to extended stay travelers. KARA Hospitality has other properties in Virginia and plans to expand to Roanoke.

💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new prospects. Retention strategies are cost-effective, potentially 7 times less expensive than acquiring new guests.

🍕 Personalized hospitality for hotel and lodging operators has become crucial, with strategic procurement being a key solution. Cross-utilization of ingredients allows for a diverse menu without resource waste. Sourcing ingredients and supplies from regional and local vendors adds local charm while saving money and time. These strategies enable operators to offer personalized experiences efficiently, meeting today's traveler's expectations for personalization as a standard. Sponsored by Foodbuy Hospitality.

🏨 Sonesta International Hotels Corporation will finalize a strategic alliance with AKEN Hotels & Resorts LLC by mid-year, enhancing Sonesta’s international growth in South America and the Caribbean. Their collaboration aims to integrate AKEN’s properties into Sonesta's loyalty ecosystem, tapping into Latin America’s cultural richness and ecotourism, and providing guests with immersive local experiences. The alliance is expected to create a broader global audience for South American hospitality and contribute to Sonesta's expansion strategy, leveraging AKEN’s local insight and operational excellence.

🏨 Zleep Hotels launched in the German market with Zleep Hotel Frankfurt Airport Kelsterbach, near Frankfurt International Airport. The 175-room hotel features Danish design, Scandinavian simplicity, a fitness room, snack bar, lounge area, parking, and a complimentary airport shuttle. CEO Dr. Stephan Hungeling marked it as a significant milestone for brand expansion in Germany. Managed by Sonar Development, the hotel aims at business and leisure travelers, offering proximity to Kelsterbach city train station and Frankfurt city center. Zleep Hotels plans further European expansion with a franchise focus, leveraging lean operations and the H Rewards loyalty program reaching over 270 million potential customers.

📢 Debiprasad Sarangi published an article on November 9, 2017, discussing the "hotel direct booking war" and the determination of hotel owners to increase their property's direct bookings.

📈 Google retains third-party cookies in Chrome, impacting the digital ad industry. Google's stock rose 3.8% after the announcement. The Trade Desk, LiveRamp, and Yahoo are potential winners, with LiveRamp's stock increasing over 7%. SSPs like PubMatic and Magnite could benefit from enhanced ID signals and contextual insights. Open web publishers, including Vox Media and Newsweek, may see sustained revenue streams. Criteo, while avoiding a $40 million loss, faces sunk costs in Privacy Sandbox investments. Privacy advocates and consumers are likely losers, missing out on promised enhanced privacy protections.

🍕 Marriott Bonvoy partners with Chef Pati Jinich for exclusive gastronomic experiences for members. Jinich, a James Beard Award-winner and NYT best-selling author, brings the heart of Mexican culture and cuisine to Marriott Bonvoy. Recently named in "Post Next: 50 People Shaping Our Society in 2025" and as a Top 5 Border Ambassador by the Council of the Americas, Jinich will also host Marriott Bonvoy Moments, like the recent event at JW Marriott Mexico City Polanco.